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- International Business Administration Exchange (IBAEx) B.A. (59) (remove)
Companies’ actions towards a Sustainable Supply Chain - A comparative analysis of the food industry
(2020)
The purpose of this bachelor thesis is to describe and critically evaluate the impact of digital marketing on sales and marketing performance overall. For this purpose, this paper uses two main approaches: theoretical and practical. Firstly, starting from the basics of the human communication process, this paper explains the way people communicate with each other and the way it impacted and developed the main marketing channels: both traditional and digital ones, simultaneously outlining the main differences from the communication model’s standpoint. Afterward, the theoretical background section proves the increasing importance of digital marketing in the changing business environment while explaining the main terms and definitions in this area. Lastly, the theoretical part presents the limitations of the traditional marketing funnel, which drove the development of the alternative digital sales funnel, at the same time shaping the KPI's (key performance indicators) to be oriented and the consumer behavior as a whole.
After providing an in-depth theoretical background, the subsequent chapter of this bachelor thesis strives to assess the impact of digital marketing on sales performance based on practical examples. In order to get more prominent and unbiased evidence of digital marketing's effectiveness, I chose three businesses of different sizes and branches, which used digital marketing for diverse purposes. Moreover, each of the three case studies incorporates the interviews of experts. All the invited experts are working or used to work for these companies in marketing-related positions and have extensive knowledge of the marketing strategies being used.
Many fields of science and business are currently undergoing technological changes. Possible future prospects and the impact of our ever increasing reliance on digital algorithms are key factors influencing this field of research. However, only few confront contemporary digitalization with socially unjustified effects. Therefore, this work focuses on the main research question: Can the transparency and fairness concerning the probabilistic distributions of computer based selections be ensured? Or, in contrary, do the current power ranks promote an amplification of bias found in training datasets that swiftly impact marginalized populations at scale. We are still a long way from intellectual and creative thinking computer networks. Our current notion of artificial intelligence (AI) is based on neural networks, which can emit individual "thought processes" based on historical data and homogeneous developer teams. This is not self contained thinking but merely a copy of human thought patterns, which may well be affected by discrimination, e.g. job selection,
credit-ratings, healthcare or other types of personal appraisals. Machine Learning (ML), so far, can not filter out individual human abilities based on historical data and discriminating coding.
This work discusses possible reasons for biased opinions of machine learning classification systems. Also, the social question focusing on gender roles and potential winners and losers through technological changes are explored. Finally, approaches for anti discriminatory use of AI are proposed.
The global financial crisis of 2007/08 revealed the necessity of improved stabilisation and regulation of the global as well as European financial markets. In this context, increased attention was given to financial transaction taxes and in 2011, the introduction of a European Union Financial Transaction Tax was first proposed. The objectives for this tax, set out by the European Commission, were tripartite: financial revenue generation, regulative strengthening and the improvement of the efficiency of financial markets.
The aim of this thesis is to examine whether the European Union Financial Transaction Tax would be an effective means to curb speculation in the European financial markets, and a suitable tax solution for the European Union. The thesis further analyses whether this tax could increase the financial markets efficiency, and contribute to a fair and substantial contribution of the financial sector to the participating countries’ public finances. In this regard, underlying theoretical concepts, potential positive effects of the transaction tax, as well as detriments and shortcomings are discussed. The conclusion of the thesis is that the European Union Financial Transaction Tax might be effective in curbing speculation, should it be implemented in a way that prevents tax evasion. In addition, it is very likely that the tax would raise a significant amount of revenue. However, despite the arguments in favour of the introduction of said tax, it is currently under great pressure with many issues left unanswered.
In this paper the concept of startups is explained in more detail, occasions for the valuation of these type of companies and the procedures for determining the company value presented. Two processes, the Multiples approach and the DCF method are applied to one example case. Finally, the results of both methods are compared and evaluated. For future work, there are also further possibilities for company valuation by young companies.
Industry 4.0, the vision and term once created by the German government includes companies to digitise their processes, developing them from the state of a traditional, mostly non-transparent supply chain towards a data-driven, fully connected supply chain ecosystem. A few trends have been gaining importance in the recent years within this vision, especially in the supply chain management. Standardisation and automation of processes in the form of Robotic Process Automation (RPA) as well as the use of Artificial Intelligence (AI) are trends which many experts predict will be responsible for a massive future change of how processes are carried out and employees will work. This is often accompanied by the fear of employment loss and other possible risks.
This bachelor thesis analyses the impact of RPA and AI in supply chains and derives practical recommendations for implementing these technologies. Hence, the current expertise from the literature and various whitepapers was incorporated and evaluated in order to gain a deeper insight into the two technologies and their requirements for a successful implementation. This work also distinguishes the effects that the use of the respective technologies can have on the processes as well as the employees involved in them and their work. The results of the theoretical research were evaluated and validated by the conduction of expert interviews. Supply chain experts covering the field of potential users, suppliers and consultants provide an insight into their individual assessment of the current technological maturity of the supply chains, which chances and risks they see and what future developments they expect. It can be said that the benefits outweigh the risks clearly and that companies should deal with the introduction of both technologies in their processes. In the long term, the digital transformation cannot be avoided and competitive advantages can only arise if it is initiated in
the near future.
GENDER TROUBLE IN MARKETING
(2018)
This thesis performs a critical examination of the gender marketing discourse
through a close analysis of notable management bestsellers. Consulting with the
feminist philosophical writings of Judith Butler, her theory of gender
performativity forms the analytical lens through which the gender marketing
literature is examined. The analysis finds that the gender marketing discourse
constructs gender through performative acts which call into existence the very
gender expressions that it names. As a result, gender stereotypes congeal into
oppressive norms, which have the potential to be detrimental to the wider
societal interest. Consequently, this thesis pleads for a more gender-sensitive
marketing discipline, in which gender becomes a playing field through which
hegemonic norms can be questioned.
Influences of the Belt and Road Initiative on the Competitiveness of the Chinese Construction Sector
(2020)
In this work the business case and model of a closed freelancer matching platform named COMATCH is introduced to explain the company’s internationalisation and growth prac-tises. Underlining the utmost importance of networks in today`s B2B environment of the consulting industry, the case shows where digitalisation is nevertheless gaining ground, and at which speed. Firstly, underlying principles are reviewed (the revised Uppsala model, the born global firm, the gazelle theory) and the current growth and change of the consulting industry displayed. Then, by generating an inside-out look of the two-sided marketplace based on qualitative research, the case companies perspective is developed. Both approaches are concluded to extract managerial implications. Lastly, possibilities and limitations of the work and approach are discussed.
Diese Abschlussarbeit untersucht die Motive und Handlungsbedarfe für eine Verbesserung der internationalen Wettbewerbsfähigkeit deutscher Hochschulen. Verschiedene Ansätze von Internationalisierungsstrategien – gesamthochschulische Strategien und Leuchtturmprojekte - werden untersucht hinsichtlich der damit verbundenen besonderen Herausforderungen für die hochschulrelevanten Handlungsfelder. Es werden jeweils Empfehlungen zur Implementierung von Internationalisierungsstrategien entwickelt. Die angeführten Beispiele fokussieren den Typus der Hochschulen für angewandte Wissenschaften (Fachhochschulen).
Management in globalen Konzernen - Die Diversität von Vorständen als strategisches Instrument
(2020)
This bachelor’s thesis analyses the impact on the US labour market from the North American Free Trade Agreement (NAFTA), and the protectionist policies advocated by Donald Trump. Protectionism generally leads to deadweight costs, diminishing welfare, despite its intentions to the contrary. Free trade is generally preferable to protectionism, as it boosts productivity and welfare, even though it causes adjustment costs. NAFTA is a free trade agreement which has liberalised, and thereby boosted, trade and investment between the three signatories.
Since trade liberalisation has an effect on labour, NAFTA’s implementation was controversial in the United States. Nonetheless, studies conducted before 1994 indicated that NAFTA’s impact on the US labour market would be small. Since the agreement’s inception, the United States has faced a decline in manufacturing employment and rising income inequality. However, an analysis of NAFTA’s influence on US employment, wages, and income inequality demonstrates that the impact on these has, on average, been small. Less skilled labour is often cited as having been negatively affected by NAFTA. However, other factors such as trade with China and technological innovation have made a more significant contribution. NAFTA has not been the main driver of changes in the labour market, and protectionism is not a means by which a rise in employment can be achieved. Therefore, implementing protectionist policies is not an appropriate way to handle the loss of US manufacturing employment, and rising income inequality. Reinstating trade barriers could, in fact, lead to a greater loss of employment in the US as well as a reduction in welfare. Therefore, other measures should be considered. The US government should develop further functional mechanisms to facilitate the redistribution of wealth amongst society. Likewise, adjustment assistance programmes should be extended to ease the negative consequences of labour market changes, introduced through trade or technology.
This thesis deals with the Solidarity Economy in relation to its economic environment. Thereby an explanation of terms of the Solidarity Economy and the current dominant economic system is given. Solidarity enterprises are analysed with regard to the question to which extent solidarity-based enterprises are able to uphold their political, economic and solidarity aim within a capitalistic market economy. In order to do so, the existing field of tension between a company’s aspiration and the economic market economy will be analysed.
Four conflict areas will be identified and examined on the basis of two case studies. As a main finding, this thesis reveals, that the success of the solidarity-based enterprises depends on three factors: firstly, on the acceptance of the potential conflict area by the organisations, secondly on their willingness to compromise and to make every compromise transparent, and thirdly on the support of politics, state and society.
Nie war die Welt global so stark vernetzt wie heute. Das gilt insbesondere für die
Wirtschaft. Nahezu jedes Gut, mit dem wir im täglichen Leben in Kontakt kommen,
ist Produkt dieser globalisierten Wirtschaft. In der Vergangenheit waren es vor
allem Konzerne, die mit dem Konzept Globalisierung in Zusammenhang gebracht
und entsprechend zur Theoriebildung analysiert wurden. Doch mit neuen
technischen Möglichkeiten und einem steigenden Bewusstsein für unterschiedliche
Kulturen änderten sich auch die Akteure auf den globalen Märkten. Mehr und mehr
Start-ups können heute auf internationalen Märkten ausgemacht werden und für
viele von ihnen ist bereits zum Zeitpunkt der Gründung oder kurz darauf klar, dass
sie global tätig sein wollen. Das gilt auch für Start-ups aus der Exportnation
Deutschland. Es ist daher notwendig, dass sich die Wirtschaftswissenschaften mit
diesem Phänomen auseinandersetzen. Um einen Beitrag zu dieser Aufgabe
beizusteuern, soll in dieser Arbeit das Internationalisierungsverhalten deutscher
Start-ups analysiert und mit einigen der am häufigsten gelehrten
Internationalisierungstheorien abgeglichen werden.
The world of organizations and their human resource management is changing. Challenges such as demographic development, the increasing transparency of the labor market and a continuous shift from manual labor to mental work intensifies the talent shortage, especially in times of high unemployment. Accordingly, organizations are searching for methods to face these challenges in the long term. One such approach is talent relationship management (TRM), as a recruiting approach to obtain qualified employees to staff strategically hard-to-fill positions.
The present Bachelor thesis examines the effectiveness of communication channels to reach young talents with TRM practices in a cross-sectional study, including how attractive those practices are for talents, especially talent communities. This examination takes place against the background of a potential discrepancy between offered and experienced TRM practices.
The sample is based upon a one-off piece of market research involving 128 valid participants, divided into 77 female and 51 male candidates, with an average age of 24.7 years. The acquisition of the participants for the survey occurred through several social media platforms, whereby the link to the online survey was posted on Facebook, Xing and LinkedIn. The online questionnaire was developed for this study and includes self-constructed questions to the offerings and expectations of TRM practices.
From the results, it can be derived that overall the company side meets the expectations of the candidates regarding TRM practices. The effective communication channels to reach young talents are electronic ones, which companies are using to address the talents. Especially with the direct sourcing instrument of talent community, they are offering the talents an attractive TRM practice from their perspective. Nonetheless, it is problematic that the TRM practice of talent community does not reach the talents because the communities themselves are unknown.
The Blockchain Revolution: The Impact of Distributed Ledger Technology on the Payments Industry
(2018)
This thesis focusses on the question whether the Blockchain and its distributed ledger technology is impacting cross-border interbank payment and causes the disappearance of intermediaries in the transaction process. It finds that the payment industry is constantly evolving and Blockchain could upgrade payment clearing and settlement systems and eliminate trust-creating third parties. The distributed ledger technology, its operating principles and how cryptography can create trust between two sides will be further examined. Secondly, it compares the current interbank cross-border system with the distributed ledger technology and concludes that decentralisation of cross-border interbank payment can resolve long existing problems in the banking industry. At last, this thesis elaborates the critical factors that impact the technology shift towards Blockchain in the financial sector.