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Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions

Submission Status:Published
  • Pilot-, test- and demonstration-projects (PTDs) are a prominent policy tool to promote the adoption of smart, green technologies. However, as technology adoption is heavily dependent on the individual attributes and beliefs of potential adopters, it is important to understand the influence of a PTD’s organizational setup on technology perception. By varying the information about a PTD’s organizational setup in a survey experiment among a selected sample of potential PTD-participants, we gather first experimental evidence for the effect of different setups on the perception of green technologies. We show that the organizational setup has a significant impact on a product’s perceived contribution to the energy transition, its establishment in the market, cost-reduction potential, innovativeness and environmental friendliness. In particular, full organizational cooperation between government, university and industry consistently improves perceptions compared to a partial setup. Regarding the willingness to participate in a PTD, we find that communication and support are the most imperative aspects and even more important than economic benefits. Our findings provide policy-makers with a more ample foundation on how PTDs should be designed to successfully transfer technologies to the market.

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Metadaten
Author:Veronika Grimm, Sandra Kretschmer, Simon Mehl
DOI:https://doi.org/10.1016/j.enpol.2020.111474
Parent Title (English):Energy Policy
Document Type:Article
Language:English
Date of Publication (online):2019/12/19
Date of first Publication:2019/12/19
Release Date:2019/12/19
Tag:Pilot projects, Organizational setup, Adoption decision, Quadruple Helix, Innovation diffusion
Issue:142
Institutes:Friedrich-Alexander-Universität Erlangen-Nürnberg
Subprojects:B08
Licence (German):License LogoCreative Commons - CC BY - Namensnennung 4.0 International