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This paper analyzes the differences in labor demand
between family and non-family firms. The majority of firms in modern economies are still family controlled. In addition, these firms seem to exhibit
better employment performance than other companies. Therefore, this study estimates a labor demand
model with German establishment panel data. Moreover, a Heckman correction is introduced to the regressions to avoid selectivity. The results of random effects and fractional panel probit estimations
indicate that own-wage and output elasticities are
lower in absolute values, thus supporting the assumption that family firms offer higher job security and are more risk averse than other establishments. However, this result does not hold if the in
vestigation is restricted to establishments with 20 or
more employees. There is no evidence of different b
ehavior in larger family firms.
This work develops an evaluation framework to Arts
-
Based Brand Research (ABBR) to make methods
comparable. Further the evaluation framework is used to compare four arts
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based methods. It turned
out that previous studies try to capture the brand image on a verbal cognitive level, but this proceeds cannot detect the unconscious emotions and attributes. There is a risk of standardized survey, because the emotions and attributes
to the brand, which manifest themselves through images, colors,
fragrances, etc., cannot be detected. The reason is the loss between the "translations" of non
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verbal in
the verbal attributes. Therefore, there are arts
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based methods that allow working closely on the human
senses. Four methods were compared based on the evaluation framework: Lego Serious Play (LSP),
Multi Sensory Sculpting (MSS), Psychodrawing (PD) and Collage (C). The results of this study show that the newly developed evaluation framework allows a distinguished and systematic comparison of
market research methods. The evaluation framework led to the conclusion that art
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based methods are
well suited even on sensitive issues such as sustainability. Futhermore the respondents felt the methods as entertaining and enjoyable. The Methods Collage and Psychodrawing performed particularly
well with respect to the required time and the variety of associations.