The credibility of Cause-related Marketing The impact of CSR Marketing activities on the purchase decision of millennials

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Metadaten
Author:Jacqueline Ackermann
Referee:Sabine Haller
Advisor:Carl-Heinz Moritz
Document Type:Bachelor Thesis
Language:English
Date of first Publication:2020/01/29
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2019/08/09
Release Date:2020/01/29
Page Number:113
Institutes:FB I - Wirtschaftswissenschaften / International Business Management (IBMAN) B.A.
Licence (German):License LogoUrheberrechtsschutz