The credibility of Cause-related Marketing The impact of CSR Marketing activities on the purchase decision of millennials
Author: | Jacqueline Ackermann |
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Referee: | Sabine Haller |
Advisor: | Carl-Heinz Moritz |
Document Type: | Bachelor Thesis |
Language: | English |
Date of first Publication: | 2020/01/29 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2019/08/09 |
Release Date: | 2020/01/29 |
Page Number: | 113 |
Institutes: | FB I - Wirtschaftswissenschaften / International Business Management (IBMAN) B.A. |
Licence (German): | Urheberrechtsschutz |