International Business Management (IBMAN) B.A.
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Institute
The proximity between luxury and art is used by luxury brands to attain artistic characteristics to overcome the challenges of growth and legitimization. Authenticity is essential to luxury brands, yet research that investigates the influence of art on the specific brand dimension is scarce.
This thesis theoretically combines the concept of luxury and art and establishes a basis on the importance of luxury brand authenticity.
This thesis investigates how the proximity between luxury and art influences luxury brand authenticity. Following an integrative literature review, an analysis of two exemplary cases was conducted. The cases portray artistic collaboration and conflict with the luxury brand Hermès. The analysis shows that luxury brand authenticity is positively influenced by the collaboration with an artist, whereas the conflict between the brand and an artist predominantly weakens the authenticity of Hermès.
The results are unable to generate general influential factors on brand authenticity but show that the proximity of art and luxury influences the authenticity of luxury brands. They have implications on luxury brand management and the importance of the freedom of artistic expression. This thesis sets the foundation for future research by highlighting the relevance of the influence of the proximity of art to luxury brands.
Analysis and Economic Development Initiatives for Chilean Cities Facing Dictatorship Consequences
(2022)
This thesis provides an explanation of the current interest imbalance of patients' representatives compared to its other members comprising the Gemeinsamer Bundesausschuss (G-BA; Federal Joint Committee). Specifically, it analyzes which factors are most likely to affect a successful intervention of the legislative process of the G-BA. It does so by drawing comparisons to the unequal representation of interest in the context of lobbyism. The thesis tests to which degree particular conditions favor competing organizations in the economy to partially alter political decision-making. The synthesis applies these findings to the members of the G-BA and points out possible areas of application and limitations of its explanatory power. Additionally, the study suggests courses of action to promote equal and transparent decision-making in the G- BA, based on concrete measures in lobbyism to restrict the adverse effects of disproportionate interference of interests.
This paper examines strategic aspects of film production, and its management evaluated
through the relationships in the respective production networks.
To analyze the composition and relationships inside the production network of feature
films, three qualitative illustrative case studies were conducted based on publicly available information and production materials provided by the respective production companies to map the production process using ego diagrams and to establish a relationship
diagram showcasing essential relationships and their reciprocity to evaluate important
nodes and their roles inside the production networks.
Results in these cases show that the dual role of the director and scriptwriter is essential
for establishing the production network, as well as the successful realization of the artist’s
creative intent and securing auxiliary functions crucial to production, such as technical
realization and the securing of funding for productions.
The results imply that further research into the relationships of different nodes in a film
production network is worthwhile and possibly very insightful.