Exploring the Impact on the Consumer decision Making Proess: The Application of Virtual reality Technoloy in Tourism

  • The following thesis has been written with the aim of identifying if virtual reality could potentially have an impact on consumer behavior in tourism. Answering this question could have an impact on the application of the technology as a marketing tool. Due to the fact that there is limited knowledge available on this topic so far, the research is considered to be exploratory. To gain first insights into the reactions of consumers when being exposed to the technology, their reactions were evaluated using a qualitative approach. This thesis is consisting of four parts. Firstly, the relevance of the topic will be discussed. The following, theoretical part is dealing with tourism, consumer behavior and virtual reality technology. Thereafter the empirical part is establishing hypotheses in a first stage to later rank and evaluate these hypotheses further. To conclude the thesis, the paper will be presenting conclusions and a future outlook. After the lecture of the thesis you will learn what potential implications the usage of virtual reality technology can have when being used as a marketing tool in tourism. This knowledge of potential implications can lay the foundation for further research and shows the predominant considerations that should be made when dealing with the topic of virtual reality in tourism marketing.

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Metadaten
Author:Theresa Marie Marschner
URN:urn:nbn:de:kobv:b721-opus4-13723
Referee:Martin Dastig
Advisor:Sabine Haller
Document Type:Bachelor Thesis
Language:English
Date of first Publication:2019/01/04
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2016/08/19
Release Date:2019/01/04
Tag:Consumer Behavior; Tourism Marketing; Virtual Reality
Page Number:118
Institutes:FB I - Wirtschaftswissenschaften / International Business Management (IBMAN) B.A.
Licence (German):License LogoUrheberrechtsschutz