Successful Fashion and Lifestyle Blogs - The Business, Marketing and Benefits

  • This research paper presents a set of parameters by which Fashion and Lifestyle Blog‘s Business Intelligence is defined. Approximately 20 Million blogs perform within the area of Fashion and Lifestyle, representing the most popular blogosphere. Thousands to millions of admirers follow blogs every day transforming the people writing the blogs – the bloggers - into idols and icons in their field of expertise. Subsequently Fashion Bloggers stage a new form of marketing tools as their audience rises. Three blogs have been actively followed for three months serving as case studies to analyze current successful Fashion and Lifestyle Blogs. The qualitative research was concluded with one questionnaire and three interviews. The interviewees were judiciously chosen to cover different perspective of the subject. Though the central focus is on a framework on how to establish a successful blog, issues about marketing, potential sources of revenues, creation and style are essential to this thesis. Conclusively one omnipotent framework cannot be given, as a) the research is qualitative and b) the research did not uncover such. A quantitative research would more valuable clues and possibly also an invincible solution joined with premises.

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Metadaten
Author:Franziska Rudolph
URN:urn:nbn:de:kobv:b721-opus4-779
Document Type:Bachelor Thesis
Language:English
Date of Publication (online):2013/11/25
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2013/08/01
Release Date:2013/11/27
Page Number:99
Institutes:FB I - Wirtschaftswissenschaften