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A central question for managers in charge of innovation is to what extent creativity and inno-vation can be controlled and supervised, or whether they just have to be set free and allowed to take shape. In assessing this dilemma the authors conclude that there is a contradiction of action versus inaction on the personal level as well as a contradiction of control versus loss of control on the organizational level. What European innovators can learn from philosophical Daoism is an attitude that allows a process to just develop “naturally” and refrains from prem-ature interference with the intention to permanently be in control. In business structures that judge everything according to its usefulness, i.e. profitability for the company, a look at the laid-back attitude of Daoism where usefulness and uselessness are relative qualities might relief the pressure on people to perform in a premeditated way. Innovation can be supported, but creativity cannot be forced. It can only be allowed to happen when control, interference, and action are balanced out with non-interference, and go-with-the-flow. This attitude in not an excuse for stressed-out managers to neglect their duty, but a time honoured worldview of one of the oldest civilizations in the world that can give them the sovereignty to “get out of the way” and let innovation happen.
The standard definition of individual creativity is based on a tension between originality on the one side and effectiveness (usefulness and appropriateness) on the other side. In this article this tension is called the originality-effectiveness duality of creativity. The article explores how this duality pervades the componential theories of creativity. To analyze the components of creativity with regard to their tensions, the so called value square (“Wertequadrat”) developed by Helwig (1967) and Schulz von Thun (1998) is used. The value square explains each component as a dynamic equilibrium and shows how a positive value is balanced with its positive countervalue. Tensions of mindfulness, precision and ambiguity, as well as immersion and detachment are identified permeating the components of creativity. This article explores the implications these tensions have for creativity research and for businesses in a creative economy.