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Executive Assessment
(2015)
Die Studie des Competence Center Food & Retail (CCFR) der Cologne Business School (CBS) ermittelt Erfolgsfaktoren, Konsumententypen und Handlungsempfehlungen für den Online-Handel mit Lebensmitteln in Deutschland. Grundlage der vorliegenden Studie ist eine im Sommer 2014 durchgeführte onlinebasierte Verbraucherbefragung zum Thema „Online-Kauf von Lebensmitteln“.
The working paper at hand assumes that differences of innovativeness of different countries can be explained to a certain extent by cultural differences. Thus, the paper deals with the research question of which cultural dimensions have an influence on national innovativeness. Previous research mainly uses the Hofstede-dimensions to describe cultural differences and often focuses on single parameters to describe national innovativeness (e.g. number of patents per capita). This paper, instead, uses the dimensions of the GLOBE-study which builds on the findings of Hofstede but is more up-to-date and comprehensive and uses two innovation indexes – the Global Innovation Index (GII) and the Innovation Union Scoreboard (IUS) – to describe national innovativeness. The authors use correlation analysis to find relationships between the GLOBEdimensions and the innovation indexes. They find positive correlations of innovativeness (both indexes) to Future Orientation (practice scale), Gender Egalitarianism (value scale), Human Orientation (value scale) and Uncertainty Avoidance (practice scale) as well as negative correlations to In-Group Collectivism (practice scale), Future Orientation (value scale) and Uncertainty Avoidance (value scale). Some of the findings are contrary to existing hypotheses, e.g. only a weak negative correlation of Power Distance to one of the indexes. Furthermore the findings show significant differences between practice scales and value scales, especially concerning Future Orientation and Uncertainty Avoidance which deserve further examination. Overall it can be concluded that culture has an impact on national innovativeness. The different cultural dimensions of the GLOBE-study show a multi-faceted interrelationship between culture and innovation. To come to a concise answer for the question which dimensions affect national innovativeness in which way additional research will be necessary.
eFood in Deutschland
(2015)
Im Vergleich zu „Pionierbranchen“ wie Mode oder Medien steht der Online-Handel mit Lebensmitteln erst am Anfang. Dabei kann dieser zu einem Wettbewerbsvorteil werden – wenn der Handel es richtig angeht. Auf der anderen Seite steht das Risiko einer strategischen Falle, d.h. es wird unter Umständen aufgrund der Widerstände beim Verbraucher nur ein Nischenmarkt bedient, der eine geringe Profitabilität aufweist. Im Spannungsfeld „Marktpotenzial auf Handelsseite“ vs. „Zurückhaltung beim Verbraucher“ rücken dabei Fragen der Kommunikationspolitik im Online-Lebensmittelhandel in den Fokus. Für eine erfolgreiche Umsetzung stellt eine eindeutige Typologie eine notwendige Basis dar, um die konkreten Bedürfnisse potenzieller Konsumenten anzusprechen. Ein Engagement im eFood-Bereich ist daher als Investition in die zukünftige Entwicklung der Märkte und ihrer Zielgruppen zu betrachten. Although online trading in the food sector is still in early stages, it may become a competitive edge – if retailers go about it the right way. On the other hand, due to consumer resistance, there is the risk of serving only a niche market, which cannot be maintained in terms of profitability. Therefore, a stronger focus on communication policies is needed. Engaging in the eFood sector finally has to be seen as an important investment into future markets and their target groups. Keywords: online lebensmittelhandel, lieferfenster, informationszeitalter, face to the customer
Datenbanken im Web
(2015)
The interpretation process of complex data sets makes the integration of effective interaction techniques crucial. Recent work in the field of human-computer interaction has shown that there is strong evidence that multimodal user interaction, i.e. the integration of various input modalities and interaction techniques into one comprehensive user interface, can improve human performance when interacting with complex data sets. However, it is still unclear which factors make these user interfaces superior to unimodal user interfaces. The contribution of this work is an analytical comparison of a multimodal and a unimodal user interface for a scientific visualization application. We show that multimodal user interaction with simultaneously integrated speech and gesture input improves user performance regarding efficiency and ease of use.