Correlation between airlines’ use of foreign languages and their country of origin’s acceptance of foreigners

  • The Airline sector is probably one of the most international industries nowadays. Thus, one should expect that airline companies are also international orientated and show their open-mindedness through all the services they offer. Using the renowned cross-cultural Bennett scale to rate the degree of ethnorelativity, this empirical study aims at analysing the link between the use of foreign language in inflight magazines and the attitude towards foreigners in countries the airlines originates from. The authors discovered that there exists a strong correlation between the use of foreign language in inflight magazines offered to the passengers and the degree welcoming foreigners in the country of origine of the airline.
Metadaten
Author:Jerome Dumetz, Rainer Wehner
URN:urn:nbn:de:bvb:863-opus-1031
Parent Title (German):FHWS Science Journal
Document Type:Article
Language:English
Date of Publication (online):2015/01/08
Year of publication:2014
Publishing Institution:Hochschule für Angewandte Wissenschaften Würzburg-Schweinfurt
Creating Corporation:Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt
Release Date:2015/01/08
Tag:airline; cross-cultural communication; ethnorelativity; intercultural differences
Volume:2 (2014)
Issue:1
First Page:120
Last Page:127
Institutes and faculty:Fakultäten / Fakultät Wirtschaftswissenschaften
Regensburger Klassifikation:Wirtschaftswissenschaften
Licence (German):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung
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