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Connotative meanings of sustainable mobility

  • Changing people’s travel behaviours and mode choices is an important mitigation option to reduce greenhouse gas emission in transport. Previous studies have shown that symbolic meanings associated with new low-emission vehicles and travel services influence people’s willingness to adopt these innovations. However, little is known about the symbolic meanings of many upcoming transport innovations, which often influence habitual decision-making and their stratification within the population. This study thus examines cultural affective meanings of a broad range of conventional and novel transport mode options in a nationally representative German sample. Cluster analysis of affective meanings of travel modes identified six unique traveller segments. These consumer groups differ significantly in their intention to adopt low-emission travel modes and are characterized by specific psychographic, socio-demographic and behavioural profiles. The results demonstrate that affective meanings of choice options are predictive regarding theChanging people’s travel behaviours and mode choices is an important mitigation option to reduce greenhouse gas emission in transport. Previous studies have shown that symbolic meanings associated with new low-emission vehicles and travel services influence people’s willingness to adopt these innovations. However, little is known about the symbolic meanings of many upcoming transport innovations, which often influence habitual decision-making and their stratification within the population. This study thus examines cultural affective meanings of a broad range of conventional and novel transport mode options in a nationally representative German sample. Cluster analysis of affective meanings of travel modes identified six unique traveller segments. These consumer groups differ significantly in their intention to adopt low-emission travel modes and are characterized by specific psychographic, socio-demographic and behavioural profiles. The results demonstrate that affective meanings of choice options are predictive regarding the attitudes and (intended) behaviour of traveller segments. Moreover, the invariant positive meanings of conventional cars across segments indicate the strong cultural embeddedness of this mode in society. We discuss the implications of our approach for the development of government strategies for sustainable transport.zeige mehrzeige weniger

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Metadaten
Verfasserangaben:Ingo Wolf, Tobias SchröderORCiDGND
DOI:https://doi.org/10.1016/j.tra.2019.06.002
ISSN:1879-2375
Titel des übergeordneten Werkes (Englisch):Transportation Research Part A: Policy and Practice
Untertitel (Englisch):A segmentation approach using cultural sentiments
Verlag:Elsevier
Verlagsort:Amsterdam
Dokumentart:Wissenschaftlicher Artikel
Sprache:Englisch
Datum der Veröffentlichung (online):09.03.2022
Jahr der Erstveröffentlichung:2019
Veröffentlichende Institution:Fachhochschule Potsdam
Datum der Freischaltung:09.03.2022
GND-Schlagwort:Segmentierung; Soziomarketing; Reiseverhalten; Treibhauseffekt; Verkehr; Nachhaltigkeit
Jahrgang:126
Erste Seite:259
Letzte Seite:280
Fachbereiche und Zentrale Einrichtungen:FB1 Sozial- und Bildungswissenschaften
DDC-Klassifikation:900 Geschichte und Geografie / 910 Geografie, Reisen
Lizenz (Deutsch):License LogoCreative Commons - CC BY-NC-SA - Namensnennung - Nicht kommerziell - Weitergabe unter gleichen Bedingungen 4.0 International
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