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This work is devoted to the problem of liquidity that draws a lot of attention after the global financial crisis. We consider an optimization problem for a portfolio with an illiquid, a risky and a riskless liquid asset. We work in Merton’s optimal consumption framework with continuous time. The liquid part of the investment is described by a standard Black-Scholes market. The illiquid asset is sold at an exogenous random moment with prescribed distribution and generates additional liquid wealth dependent on its paper value. We show that one can consider a problem with infinite time horizon and special weight function that is characterized by the probability distribution of the liquidation time instead of a problem with an exogenous random liquidation time. Using the viscosity solution techniques, developed for the problem of optimization in presence of a random income, we prove the existence and uniqueness of the solution for the considered problem with logarithmic utility and modest restrictions on the liquidation time distribution. We find asymptotic bounds for the value function when liquidation time has exponential or Weibull distribution. We find optimal policies in a feedback form and illustrate how they differ from classical Merton’s policies. Through a Lie group analysis we find the admitted Lie algebra for a problem with general liquidation time distribution in cases of HARA and log utility functions and formulate corresponding theorems for all these cases. Using these Lie algebras we obtain reduced equations of the lower dimension for the studied three dimensional partial differential equations. Several of similar substitutions were used in other works before, whereas others are new to our knowledge. The applied method of Lie group analysis gives us the possibility to provide a complete set of non-equivalent substitutions and reduced equations that was not provided for the problem of such type so far. Further research of these equations with numerical and quantitative methods is expected to benefit from such analysis.