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Within the last decades, the number of social networks is growing fast. The competition of retaining the customers to grow their platform and increase their profitability is rising. That is why companies need to detect possible churners to retain these. The problem of predicting the users’ lifetime, churning users, and the reasons for churning can be tackled by using machine learning.
The goal of this bachelor thesis is to build machine learning models to predict user churn and the user lifetime within the social network Jodel, a location-based anonymous messaging application for Android and iOS.
To get the best possible prediction results, we have started with extensive literature research, whose approaches we have tested and added to a machine learning pipeline to build predictive models. With these models, we have investigated the performance after different observation time windows and have finally compared the strongest models to detect similarities and understand the insights to learn their behaviour.
The results of this thesis are machine learning models for a selected representative set of communities varying in size within the Kingdom of Saudi Arabia and a country model leveraging all data. These models are used for a regression task by predicting the lifetime of a user and a multi-label classification of a user into six different churn classes. Additionally, we have also given models for a binary classification, where the model will predict if the user will churn within a given time or not. These models have shown general strong predictive power, which is shrinking when limiting the observation time window. Especially the binary classification yielded high accuracy of over 99%.
The best models have been used for predicting user churn within other communities to detect communities with possible similar behaviour. These similarities then have been determined by features’ importance, where the most important features have got fed back into empirics. This has shown statistically significant differences between user groups with a different active time but as of today no clear trends were visible that had led us to define the communities’ behaviours.
Since the competition of social networks is still growing, the retaining of users will stay a core marketing strategy, which will need to be tackled by machine learning and artificial intelligence. The created models could be useful for predicting churning users within the platform Jodel to detect these customers that will churn within a given time.
Researches did not focus much on anonymous and location-based messaging. That is why the results of this thesis on the anonymous messaging application Jodel opens a variety of possible tasks for the future in this context.
Reconstruction of the 3D shape information is a fundamental problem in computer vision. Among different shape recovering technologies, photometric stereo is highlighted for its capability to produce high quality 3D reconstruction. This dissertation generalizes photometric stereo in different aspects towards creating a practical 3D reconstruction. The proposed techniques can be considered as a fundamental support to develop future cameras offering 3D shapes for various applications such as movie and video game industry, medical sciences, virtual reality, automotive driving and etc. The first generalization is developed for addressing specularities in 3D reconstructions and also involving the perspective projection. These attempts lead to remove the limitation of working with diffuse materials and confined projected scenes. We will prove the applicability of our approach using complex scenes like endoscopy images. In the second proposed approach, we will offer a real-time 3D reconstruction of micro-details with a more generalized reflectance model. Moreover, a recurrent optimization network will be provided. These innovations lead to presenting the 3D reconstruction of details which are even invisible to human eyes like micro-prints on the banknote. This information recovery can be used in various areas such as detecting security items on financial documents for fraud detection and also the quality control of any industrial productions including delicate details such as printed circuits. In the third proposed model, we develop a PS reconstruction technique using neural networks for the uncalibrated PS where the light direction is not available. Finally, for the first time, benefiting from deep neural networks and meta heuristic algorithms, we will devise an approach which can deliver high qualified 3D shape from the internet and out-door images, without any pre-necessary knowledge.