The Construction and Validation of a Consumer Orientation Questionnaire (SCOI) Designed to Measure Fromm’s (1955) >Marketing Character< in Australia
- Instruments designed to measure Fromm's marketing character (SCOI; Saunders & Munro, 2000) & the vertical & horizontal dimensions of Individualism & Collectivism (Singelis, Triandis, Bhawuk & Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Indi-vidualism, as the SCOIscores had the same relationship with collectivism – which was unexpected.
MetadatenAuthor: | Shaun Saunders, Don Munro |
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Parent Title (English): | Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240. |
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Document Type: | Articles |
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Language: | English |
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Year of first Publication: | 2000 |
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Release Date: | 2014/01/28 |
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Format: | PDF-scan to download |
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IdNo: | Saunders_S_and_Munro_D_2000 |
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Writings about Erich Fromm (Secondary Literature): | Articles / Artikel |
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Erich Fromm's Library and Erich Fromm Archive: | Articles / Artikel |
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Licence (German): | |
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