Risk-taking and entrepreneurship in India. Implications of social and cultural norms for poverty alleviation policies
- The aim of this study is to contribute towards developing an in-depth theory of the social and cultural norms that govern risk-taking and innovative behaviour in India, a field in which there has been little research to date. Qualitative data on this aspect of Indian entrepreneurial culture were collected in the Bangalore, Chennai, Delhi and Mumbai industrial regions. The study is mainly based on qualitative expert interviews and participant observation of entrepreneurs. The chapter introduces the whole study and presents first findings from an in-depth analysis of the risk-taking behaviour of two Indian managers. The chapter is part of a larger comparative study whose aim is to compare the social norms that govern risk-taking behaviour in India, Japan and Germany.
Author: | Prof. Dr. Alexander J. Wulf |
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ISBN: | 978-1-138-99898-8 |
Parent Title (English): | Exploring alterity in a globalized world |
Publisher: | Routledge |
Place of publication: | London |
Document Type: | Part of a Book |
Language: | English |
Date of Publication (online): | 2018/02/19 |
Publishing Institution: | SRH Berlin University of Applied Sciences |
Release Date: | 2018/02/19 |
Tag: | Entrepreneurship; Interviews; Social and cultural Norms |
First Page: | 441 |
Last Page: | 453 |
Note: | Volltext aus urheberrechtlichen Gründen nicht verfügbar. Full text due to copyright no available. |
Link author profile: | https://www.srh-berlin.de/hochschule/hochschulteam/wulf-alexander/ |
JEL-Classification: | M Business Administration and Business Economics; Marketing; Accounting |
Licence (German): | ![]() |