TY - CHAP A1 - Wulf, Alexander J. T1 - Risk-taking and entrepreneurship in India. Implications of social and cultural norms for poverty alleviation policies T2 - Exploring alterity in a globalized world N2 - The aim of this study is to contribute towards developing an in-depth theory of the social and cultural norms that govern risk-taking and innovative behaviour in India, a field in which there has been little research to date. Qualitative data on this aspect of Indian entrepreneurial culture were collected in the Bangalore, Chennai, Delhi and Mumbai industrial regions. The study is mainly based on qualitative expert interviews and participant observation of entrepreneurs. The chapter introduces the whole study and presents first findings from an in-depth analysis of the risk-taking behaviour of two Indian managers. The chapter is part of a larger comparative study whose aim is to compare the social norms that govern risk-taking behaviour in India, Japan and Germany. KW - Entrepreneurship KW - Social and cultural Norms KW - Interviews Y1 - 2018 UR - https://opus4.kobv.de/opus4-srh/frontdoor/index/index/docId/1085 SN - 978-1-138-99898-8 N1 - Volltext aus urheberrechtlichen Gründen nicht verfügbar. Full text due to copyright no available. SP - 441 EP - 453 PB - Routledge CY - London ER -