Fakultät Gesellschaft und Ökonomie
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Institute
Research scope
Perpetual economic growth tests the limits of what earth can provide, but it also spurs new awareness for sustainable thinking and action. Duties such as corporate social responsibility reporting as well as shifting customer demands are placing increased pressure on the association events industry to acknowledge the importance of sustainability and implement sustainable event management strategies.
Association events tend to have an economic, social and environmental impact on the places in which they occur. These impacts can be both positive and negative. They can also have substantial leveraging and multiplier effects, can be used to elevate awareness of sustainability even further and, most importantly, help transform this awareness into action, for example by influencing stakeholders’ behaviour and minimising behavioural gaps.
The events and meetings industry has traditionally relied on economic performance measures, eschewing social and environmental costs and benefits. However, recent studies have underlined the necessity for a more holistic approach. This approach is fleshed out in the present research. It aims to offer stakeholders, decision-makers, event managers, associations and congress organisers a strategical instrument with which to identify the economic, social and environmental impacts of a planned event in order to utilise them in a targeted, sustainable fashion within the respective field of operation. The strategic measures for optimising event impacts were derived from the results of the empirical study. Moreover, these measures will serve to anchor the sustainable association event strategy within business operations as well as internal and external communications. Gifford’s Dragons of Inaction can be applied to determine possible barriers and, finally, to strive to minimise the gap between sustainability consciousness and sustainable behaviour. To this end, the effectiveness of cooperating attitudes, behaviour-oriented forms of intervention such as intentions or incentives for actions, and perceived consequences can be assessed and evaluated in terms of their essential dimensions.
Methodology
A number of research steps have been undertaken within this model, beginning with a literature review. This laid the foundation for subsequent empirical studies conducted as semi-structured expert interviews, followed by an online Delphi forecast as well as a survey among participants of an association event of the German Scouts (DPSG).
Findings
As shown in the primary research in both studies, social and economic measures are regarded as most important, environmental measures are most often adopted instead. Not all dimensions are considered to be part of sustainability. Social and economic aspects are considered necessary for an association’s success and are considered important strategic instruments connected mainly to positive implications on a psychological level such as image, trust and satisfaction. As it is seen as a competitive advantage and the terminology is unclear to many in the event industry, communication efforts must be targeted in order to facilitate implementation and, later, allow for the possibility of measuring sustainable event management. Holistic aspects should be made clear in order to support initiatives and ideally reduce the behavioural gap between sustainability awareness and actual behaviour.
Associations like the German scouts are risk-averse by nature. They function as custodians of a sector or profession and their standards demand continuity as well as consistency. Innovation, however, is associated with risk, experimentation and (superfluous) change. Both primary and secondary research efforts have shown that barriers to innovation include a lack of time, resources (money or staff in particular), or simply innovation know-how. Therefore, implementing change or, in this case, more sustainable measures in event planning, requires an individual, tailor-made approach which is pro-active and problem-solving in order to promote broader implementation of the already developed Green Events Guidelines throughout the whole association.
The findings of this mixed-method approach were used to develop a model to integrate, assess and steer event management sustainability from the perspective of event planners and associations, and propose a new concept for converting theory into applied practice for the industry.
Bibliography
Getz, D. (2019), Event Impact Assessment. Theory and methods for event management and tourism, Oxford: Goodfellow Publishers
Gifford, R. (2011a): The Dragons of Inaction. Psychological Barriers That Limit Climate Change Mitigation and Adaptation, American Pschologist, Vol. 66, No 4, S. 290-302
Große Ophoff, M. (2012): Green Meetings und Events: Nachhaltiges Tagen in Deutschland, in: Schreiber, M.-T. (eds.): Kongresse, Tagungen und Events. Potenziale, Strategie und Trends der Veranstaltungswirtschaft, München: Oldenbourg Wissenschaftsverlag.
Oblasser, C. and Riediger M. (2015) Nachhaltiges Veranstaltungsmanagement mit Strategie, Berlin: Verlag Wissenschaft and Praxis.
Raj, R. and Musgrave, J. (2009): Event Management and Sustainability, Oxford: Cabi International.
Corporate Digital Responsibility (CDR) is a recently developing new management concept in response to the increasing challenges caused by digital transformation. In Germany, this self-governance approach influenced the political discussions and led to a more integrative and collaborative multi-policy strategy beyond pure regulatory regimes. The launch of the German CDR-code by the German action group in June 2021 is a milestone to capture ethical problems in digitalised firms by voluntary commitments from signatories. However, little empirical evidence on the current state of CDR-initiatives at German corporations is available up-to now. This project addresses the identified research gap by performing a qualitative analysis of the disclosed information on CDR in nonfinancial reports of the DAX 30 companies from 2020.
This research considers the hidden aspects of culture suggested by Edward T. Hall and Joseph Shaules, when referring to intercultural communication. It uses the cultural dimensions from Erin Meyer, Geert Hofstede, and Richard Lewis to explain cultural misunderstandings between the German and Indian teams of a multinational. It also considers the Expectancy Violations Theory from Judee K. Burgoon to improve communication among dissimilar cultures.
Despite intense international efforts to make progress regarding the establishment of a Middle Eastern Weapons of Mass Destruction-Free Zone (ME WMDFZ), governments have spent decades in deadlock on the issue. This thesis examined the intergovernmental discourse among Middle Eastern states about the proposed zone by analyzing the prevalent topics and sentiments of Middle Eastern governments in the discourse. The thesis applied a quantitative approach, in which documents from an international context about a ME WMDFZ were analyzed using computational text analysis and interpreted by drawing on models of political discourse analysis. The conducted analysis contributed to close a research gap related to the evolution of the discourse on a ME WMDFZ and explored the application of computational text analysis to political documents.
Brands and advertising agencies have successfully tapped into the cultural momentum of social and political issues to attract new customers and promote their products. Numerous studies have examined the link between marketing and social and political movements, but advertising firms have largely ignored them. This study was titled “Acritical assessment of the impact of an organization’s affiliation to social movements on brand equity: A study of the Black Lives Matter Movement”. The study was guided by the objectives which were to identify the benefits of organizational allegiance to social movements on brand equity, determine the factors affecting social allegiance to social movements on brand equity, and recommend strategies that enhance brand equity. The study adopted a mixed methods approach whereby using a sample size of 65, online surveys were administered. Data was analyzed using descriptive means and SPSS was the main analysis tool. Findings illustrated that organizational allegiance to social movement has an impact on brandequity, profitability, and brand recognition. Brands are increasingly using social movements to promote their products, and much recent research has been done to understand what constitutes a socio-political activist brand, to explore consumers' attitudes, and determine if the perception of a brand as being socio-politically engaged has animpacton consumers' product use. When companies adopt a socio-political stance, they give consumers a far better opportunity to identify with them, while also allowing them to differentiate themselves from competitors by using secondary sources of meaning. Nonetheless, there are still untapped resources to be discovered, particularly in connection to the relationship between organizational allegiance and social movement participation.
The attempt to integrate Good Agricultural Practices (GAP) into the procurement standards of maize supply chain has been led by the Thai Feed Mills Association since 2015 to mitigate environmental impacts of maize production in the North of Thailand. Maize production was condemned by researchers and civil society as one of the culprits of deforestation and haze crisis. Up to now, maize in compliance with GAP in the North of Thailand is mostly produced as part of the Mega Farm Project and limited to a handful of farmers and planted areas. With rather unclear and unpromising circumstances, this study aims to examine the progress of GAP implementation and the market participation of farmers who adopted GAP. By using qualitative and quantitative research methods, it tried to find the reasons for the slow progress and limited coverage of GAP maize production. The results show that market incentives, institutional support, and farmers’ resource endowment are key determinants of GAP adoption and market opportunities. Although the government’s support under the Mega Farm Project has made GAP adoption accessible, affordable and achievable, the stagnation in GAP implementation and adoption is caused by a lack of market incentives, enforcement of regulations, engagement of the private sector, and government’s resources. Farmers’ market participation as a result of GAP adoption has not substantially changed over time. Their market access and prices received remained the same. Their market opportunities have not significantly been enhanced owing to the lack of market incentives for sustainable maize production, insufficient institutional support on harvest and post-harvest management, and farmers’ limited capacity to upgrade and reach an economy of scale.
Bei der Arbeit erleben wir eine Vielzahl von verschiedenen Gefühlen, die wir jedoch nicht immer frei zeigen können. In vielen Situationen müssen wir unsere Emotionen regulieren, weil nicht alle Gefühle vom Arbeitgeber gleichermaßen erwünscht sind. Dieser Teil der Arbeit wird oft zusätzlich zur eigentlichen sachlichen Arbeit verrichtet und in der Literatur als Emotionsarbeit bezeichnet (Hochschild, 1983; Zapf et al., 2021). Viele Studien weisen Zusammenhänge auf zwischen emotionaler Arbeit und schlechterem psychischen und körperlichen Wohlbefinden auf (Hülsheger & Schewe, 2011). Daher ist es essentiell einen guten Umgang mit Emotionsarbeit zu finden und Studierenden/Arbeitnehmern die Relevanz und mögliche Schutzfaktoren gegen Überforderung durch ein zu hohes Maß von Emotionsregulation aufzuzeigen.
In a cis-heteronormative society, LGBTIQ*-people learn to negotiate lacks of legal and social equality. Their experiences might also serve as an expertise when negotiating LGBTIQ*-parenthood. In this research, episodic interviews with LGBTIQ*-people living and working in the field of LGBTIQ*-parenthood in Germany were conducted. The findings of the thematic qualitative text analysis suggest that empowering ways to handle scripts of parenthood are probably linked to empowering ways to handle scripts of sexual and gender identities the participants have developed before. Communities and exchange are crucial for accessing and applying the available strategies, notably handling normative scripts with different scripts than predominantly legitimizing their power to disempower. The possibility of making such changes within an existing societal system that still disempowers due to inequalities and disadvantages does not imply any specifications in regards to the way that individuals perform their ways of parenthood. Yet, counselling, activism and research might gain from understanding that scripting disempowering scripts about LGBTIQ*-parenthood as basically effective and legitimate might rather impede than support the transfer of the strengthening factors for becoming and being parents. A society where traditional family models and care work are subjects of change might instead benefit from nonnormative people with their expertise of negotiating norms.