@unpublished{SickmannLe, author = {Sickmann, J{\"o}rn and Le, Huynh Bich Ngan}, title = {Eye-Tracking in Behavioural Economics and finance - A literature review}, series = {Discussion Papers in Behavioural Sciences and Economics}, volume = {2016}, journal = {Discussion Papers in Behavioural Sciences and Economics}, number = {1}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-1308}, pages = {40}, abstract = {Eye-tracking refers to a methodology that helps researchers understand visual attention by recording eye positions, pupil dilation, and capturing eye movement images of a subject. Since eye-tracking systems nowadays are becoming more and more participant-friendly and easy to use for researchers, the application of the technology in behavioral economics and finance has recently been growing fast. Specifically, over the past two decades, there have been about forty eye-tracking research papers in the field, in which more than forty percent of them has been published since the last two years. For this reason, a literature review of the relevant studies will provide an overview of the development of eye-tracking and thus help to shape future eye-tracking research in human decision making in behavioral economics and finance.}, language = {en} } @masterthesis{Medvedeva, type = {Bachelor Thesis}, author = {Medvedeva, Olga}, title = {What Marketing Strategies Are Used in the Shipping Industry?}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-6920}, school = {Hochschule Rhein-Waal}, pages = {59}, abstract = {This work is dedicated to marketing strategies used in the shipping industry. During a collection of current data about the strategies of four maritime companies from Germany, Sweden, Russia and Turkey, an empirical study with a qualitative research method of one-on-one interviews was applied. The results of the work demonstrate an active use of both traditional and digital marketing strategies such as direct mail, printed media in a form of catalogues and magazines, telemarketing, trade shows, sales promotions, face-to-face communication, email marketing, website, SEM (Search Engine Marketing), SMM (Social Media Marketing), blogging and video marketing in all the interviewed enterprises. Brand creation is important in the shipping industry and is the main reason for an implementation of marketing strategies by maritime firms due to a great amount of advantages a strong brand brings. When measuring the effectiveness of the success of implied marketing strategies, non-financial metrics are more important for shipping firms than the financial ones due to their ability to measure some elements that are related to both a brand and a shipping enterprise such as market share, customer counts, take rate, churn rate, retention rate, customer satisfaction, occupancy of a shipping enterprise with orders, delivery time and variation order.}, language = {en} } @masterthesis{Jistel, type = {Bachelor Thesis}, author = {Jistel, Roland}, title = {Male Refugees \& Prostitution in Germany: Applying Bourdieu's Theory of The Forms of Capital on Sex Work to Analyze Refugees' Integration in German Society}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-8106}, school = {Hochschule Rhein-Waal}, pages = {60}, abstract = {Due to the influx of refugee men into Germany over the past years, there is a growing interest in studying how integration can be achieved. This paper joins this conversation on how we can try to measure and understand integration in the context of which possibilities are offered by sex work. Analysing through the lens of Bourdieu's forms of capital, and illustrating how refugee men use sex work to initiate upward social movement. For this paper seven MRSW (Male Refugee Sex Workers) were interviewed. The collected data was evaluated by the method of qualitative content analysis and by taking various important analytical categories (motivations, identity, practice) supported by the existing literature, into consideration. The findings show that MRSW use sex work in diverse ways, in order to generate different kinds of profits: While raising economic capital served as the main motivation, cultural and social capitals were generated as well. Language skills, peer bonding, and being able to understand German culture served as the greatest outcomes of sex work. As the motive, we can see that financial instability drives MRSW to sex work, but that social media plays a huge role in making sex work appear as a efficient and feasible option. For the interviewed MRSW in this research, sex work did show to have a positive impact on their ability and capability to integrate into German society.}, language = {en} } @masterthesis{Vaessen, type = {Bachelor Thesis}, author = {Vaeßen, Malte}, title = {Market analysis in the industry field of implantable medical devices}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-7844}, school = {Hochschule Rhein-Waal}, pages = {53}, abstract = {This thesis deals with the problem of missing research on market analysis in the specific healthcare market of implantable medical devices. The thesis is done in collaboration with the medical device company, FEG Textiltechnik mbH, which produces medical meshes used in hernia repair. To deal with the problem, the market of mplantable medical devices in the healthcare sector as well as market analysis tools were analysed on the basis of a literature analysis. On the basis of these information a good approach was developed and tested in a case study including two test phases. One is a comparison with a market analysis from the collaborating company, FEG Textiltechnik mbH, while the other one is a theoretical example of a market analysis on the Australian market for the previously named company. The developed good approach aims at a market entry in a foreign market. The case studies showed that the good approach has a valuable potential for companies in the industry of implantable medical devices. However, some points were falsely included, which would have been better fit at later stages of the market entry. However, the good approach can be used by companies in the industry, due to its broad fit and can be further optimised with real world applications or tests and can be used outside of the industry after some modifications.}, language = {en} } @book{BrandtTiefenthalZimenkova, author = {Brandt, Kevin and Tiefenthal, Gerrit and Zimenkova, Tatiana}, title = {Wie entsteht Zusammenhalt? Perspektiven aus der Dortmunder Stadtgesellschaft}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-7907}, publisher = {Hochschule Rhein-Waal}, pages = {63}, abstract = {Wie steht es um den Zusammenhalt in der Gesellschaft? Wie wollen wir miteinander leben? Und wer sind ‚Wir' {\"u}berhaupt? Diese und {\"a}hnliche Fragen bestimmen seit einigen Jahren die Diskussionsrunden in Politsendungen, im Feuilleton und an den Stamm- und Abendbrottischen der Republik. Zur Aushandlung dieser Fragen wurden im Rahmen des Praxis-Forschungsprojekts ‚ZuNaMi' B{\"u}rger*innen der Stadt Dortmund dazu eingeladen, miteinander {\"u}ber ihre Vorstellungen von gesellschaftlichem Zusammenhalt in einer vielf{\"a}ltigen und inklusiven Stadtgemeinschaft zu beraten. Innerhalb dieser Ergebnisbrosch{\"u}re sind es somit die B{\"u}rger*innen selbst, die in R{\"u}ckgriff auf ihre geteilten Erfahrungen in einer konkreten Stadtgemeinschaft als lokale Expert*innen zu Wort kommen.}, language = {de} } @unpublished{ZimenkovaMolitorMuelleretal., author = {Zimenkova, Tatiana and Molitor, Verena and M{\"u}ller, Katrin Alida and Kronsbein, Jasmin}, title = {Between LGBTTIQ-support and heteronormativity: Constructions of nor-mality inside a school LGBTTIQ-support project in Germany}, volume = {2021}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-7417}, pages = {26}, abstract = {How does heteronormativity become visible within the discourse of LGBTTIQ-support activists at the school? Using data from non-moderated group discussions among schoolchildren aged between 14 and 18, who were involved in LGBTTIQ support projects in different schools within the German Federal State of North Rhine-Westphalia, the article reconstructs how concepts of norms and normality, heteronormativity, difference and otherness are being articulated by the students. A sequential analysis of the group discussions is used to detect the meaning of norms and normality with respect to LGBTTIQ identities, to highlight the way in which LGBTTIQ-supporters are constantly being subjected to this discourse. Simul-taneously it detects a concealed conflict between the goal setting of LGBTTIQ support and heteronormative discourse. The paper underlines the mechanisms of problematizing LGBTTIQ-identities by students and framing them as non-normality, thus showing the power of heteronormative discourse, the very discourse young LGBTTIQ-supporters are trapped in and trying to cope with.}, language = {en} } @masterthesis{Gole, type = {Bachelor Thesis}, author = {Gole, Rutu}, title = {Right to Information in the Republic of India: At the Intersection of Social Inequality}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-8937}, school = {Hochschule Rhein-Waal}, pages = {76}, abstract = {'Right to Information in the Republic of India: At the Intersection of Social Inequality' seeks to explore the interrelationship between the exercise of the right to access state-held public information and social inequality in India. A large body of literature suggests that social inequality impacts the accessibility of democratic rights while the democratization of rights strengthens civil society and anchors the process towards social equity. Drawing on this hypothesis, the methodological framework of documentary research is employed for examining the social realities surrounding India's Right to Information Act since its inception in 2005. To meet the research objective, numerous public documents that contain quantitative and qualitative data published by the government of India, experts in the field and recognized national and international organizations are referenced. The inferences drawn from this social investigation are analyzed from the lens of a theoretical triangle inclusive of: 1) Social inequality by Solga, Berger and Powell (2009) 2) Intersectionality by Hill Collins and Bilge (2016) 3) Citizenship and social class by Marshall (1950) With an aim to further explore this correlation, the effects of the utilization of the right to information on social inequities in India are examined. Standing at the intersection of social inequality in the Republic of India, the Right to Information Act 2005 exemplifies the interconnection between democratic practices and social disparity.}, language = {en} } @masterthesis{Baumann, type = {Bachelor Thesis}, author = {Baumann, Ines-Paul}, title = {Empowered as Community, Disempowered as Parents? Factors of Success for Decisions and Forms of LGBTIQ*-Parenthood.}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-10631}, school = {Hochschule Rhein-Waal}, pages = {58}, abstract = {In a cis-heteronormative society, LGBTIQ*-people learn to negotiate lacks of legal and social equality. Their experiences might also serve as an expertise when negotiating LGBTIQ*-parenthood. In this research, episodic interviews with LGBTIQ*-people living and working in the field of LGBTIQ*-parenthood in Germany were conducted. The findings of the thematic qualitative text analysis suggest that empowering ways to handle scripts of parenthood are probably linked to empowering ways to handle scripts of sexual and gender identities the participants have developed before. Communities and exchange are crucial for accessing and applying the available strategies, notably handling normative scripts with different scripts than predominantly legitimizing their power to disempower. The possibility of making such changes within an existing societal system that still disempowers due to inequalities and disadvantages does not imply any specifications in regards to the way that individuals perform their ways of parenthood. Yet, counselling, activism and research might gain from understanding that scripting disempowering scripts about LGBTIQ*-parenthood as basically effective and legitimate might rather impede than support the transfer of the strengthening factors for becoming and being parents. A society where traditional family models and care work are subjects of change might instead benefit from nonnormative people with their expertise of negotiating norms.}, language = {en} } @misc{LennarzTadsenTitze, author = {Lennarz, Hannah Katharina and Tadsen, W{\"o}gen Nikkels and Titze, Corinna}, title = {L{\"a}cheln bis zum Umfallen - Emotionen und Emotionsmanagement in Studium und Beruf - Konzept}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-14593}, pages = {3}, abstract = {Bei der Arbeit erleben wir eine Vielzahl von verschiedenen Gef{\"u}hlen, die wir jedoch nicht immer frei zeigen k{\"o}nnen. In vielen Situationen m{\"u}ssen wir unsere Emotionen regulieren, weil nicht alle Gef{\"u}hle vom Arbeitgeber gleichermaßen erw{\"u}nscht sind. Dieser Teil der Arbeit wird oft zus{\"a}tzlich zur eigentlichen sachlichen Arbeit verrichtet und in der Literatur als Emotionsarbeit bezeichnet (Hochschild, 1983; Zapf et al., 2021). Viele Studien weisen Zusammenh{\"a}nge auf zwischen emotionaler Arbeit und schlechterem psychischen und k{\"o}rperlichen Wohlbefinden auf (H{\"u}lsheger \& Schewe, 2011). Daher ist es essentiell einen guten Umgang mit Emotionsarbeit zu finden und Studierenden/Arbeitnehmern die Relevanz und m{\"o}gliche Schutzfaktoren gegen {\"U}berforderung durch ein zu hohes Maß von Emotionsregulation aufzuzeigen.}, language = {de} } @misc{Tantihachai, type = {Master Thesis}, author = {Tantihachai, Jittawadee}, title = {Market Participation of Maize Farmers Who Adopted Good Agricultural Practices (GAP) under the Mega Farm Project in the North of Thailand}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-14848}, school = {Hochschule Rhein-Waal}, pages = {77}, abstract = {The attempt to integrate Good Agricultural Practices (GAP) into the procurement standards of maize supply chain has been led by the Thai Feed Mills Association since 2015 to mitigate environmental impacts of maize production in the North of Thailand. Maize production was condemned by researchers and civil society as one of the culprits of deforestation and haze crisis. Up to now, maize in compliance with GAP in the North of Thailand is mostly produced as part of the Mega Farm Project and limited to a handful of farmers and planted areas. With rather unclear and unpromising circumstances, this study aims to examine the progress of GAP implementation and the market participation of farmers who adopted GAP. By using qualitative and quantitative research methods, it tried to find the reasons for the slow progress and limited coverage of GAP maize production. The results show that market incentives, institutional support, and farmers' resource endowment are key determinants of GAP adoption and market opportunities. Although the government's support under the Mega Farm Project has made GAP adoption accessible, affordable and achievable, the stagnation in GAP implementation and adoption is caused by a lack of market incentives, enforcement of regulations, engagement of the private sector, and government's resources. Farmers' market participation as a result of GAP adoption has not substantially changed over time. Their market access and prices received remained the same. Their market opportunities have not significantly been enhanced owing to the lack of market incentives for sustainable maize production, insufficient institutional support on harvest and post-harvest management, and farmers' limited capacity to upgrade and reach an economy of scale.}, subject = {Sustainable}, language = {en} } @misc{LennarzTadsenTitze, author = {Lennarz, Hannah Katharina and Tadsen, W{\"o}gen Nikkels and Titze, Corinna}, title = {L{\"a}cheln bis zum Umfallen - Emotionen und Emotionsmanagement in Studium und Beruf - Foliensatz}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-13783}, pages = {37}, abstract = {Foliensatz zur Gestaltung eines Workshops zum Thema "Emotionsarbeit"}, language = {de} } @misc{LennarzTadsenTitze, author = {Lennarz, Hannah Katharina and Tadsen, W{\"o}gen Nikkels and Titze, Corinna}, title = {Emotional labour: Designing an HR training to learn to cope with the consequences of emotional labour}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-13794}, pages = {56}, abstract = {Teaching material for a course teaching emotion regulation at work including definitions, tasks for students, and practice sessions.}, language = {en} } @masterthesis{Takafakare, type = {Bachelor Thesis}, author = {Takafakare, Chiyedza}, title = {A critical assessment of the impact of an organization's affiliationtosocial movements on brand equity: A study of the Black Lives Matter Movement}, school = {Hochschule Rhein-Waal}, abstract = {Brands and advertising agencies have successfully tapped into the cultural momentum of social and political issues to attract new customers and promote their products. Numerous studies have examined the link between marketing and social and political movements, but advertising firms have largely ignored them. This study was titled "Acritical assessment of the impact of an organization's affiliation to social movements on brand equity: A study of the Black Lives Matter Movement". The study was guided by the objectives which were to identify the benefits of organizational allegiance to social movements on brand equity, determine the factors affecting social allegiance to social movements on brand equity, and recommend strategies that enhance brand equity. The study adopted a mixed methods approach whereby using a sample size of 65, online surveys were administered. Data was analyzed using descriptive means and SPSS was the main analysis tool. Findings illustrated that organizational allegiance to social movement has an impact on brandequity, profitability, and brand recognition. Brands are increasingly using social movements to promote their products, and much recent research has been done to understand what constitutes a socio-political activist brand, to explore consumers' attitudes, and determine if the perception of a brand as being socio-politically engaged has animpacton consumers' product use. When companies adopt a socio-political stance, they give consumers a far better opportunity to identify with them, while also allowing them to differentiate themselves from competitors by using secondary sources of meaning. Nonetheless, there are still untapped resources to be discovered, particularly in connection to the relationship between organizational allegiance and social movement participation.}, language = {en} } @article{Goldbach, author = {Goldbach, Carina}, title = {Out-migration from coastal areas in Ghana and Indonesia - The role of environmental factors}, series = {CESifo Economic Studies}, volume = {63}, journal = {CESifo Economic Studies}, number = {4}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-7168}, pages = {529 -- 559}, abstract = {Projections of climatic and environmental changes have generated a growing effort to assess their implications for human migration. Because migration is always a multicausal phenomenon, this study aims to disentangle the impact of environmental factors from other migration-inducing factors to shed some light on the complex relationship between the environment and migration. Thus, we conducted quantitative microlevel studies in low-lying communities in two high-mobility countries - Ghana and Indonesia - that are particularly exposed to coastal hazards like erosion, land subsidence, storm surges and an increasing sea level, and are prone to flooding on a regular basis. Different measures of environmental threats were collected, ranging from individual perceptions over the household's distance to the coast to expert opinions. We analyzed the relationships using logistic regressions and controlled for contextual factors on multiple levels. No statistically significant direct impacts of slow-onset environmental events on migration decisions could be detected. Perceptions of storms, a clearly sudden-onset event, however, were found to be significantly linked to out-migration decisions in Ghana. These findings support the hypothesis that environmental factors are generally not a primary cause of migration and their effects are rather context specific - especially for slow-onset changes.}, language = {en} } @masterthesis{Buesch, type = {Bachelor Thesis}, author = {B{\"u}sch, Ida}, title = {Decades in Deadlock: Analysis of the Intergovernmental Discourse among Middle Eastern States about a Weapons of Mass Destruction-Free Zone in their Region}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-17465}, school = {Hochschule Rhein-Waal}, pages = {80}, abstract = {Despite intense international efforts to make progress regarding the establishment of a Middle Eastern Weapons of Mass Destruction-Free Zone (ME WMDFZ), governments have spent decades in deadlock on the issue. This thesis examined the intergovernmental discourse among Middle Eastern states about the proposed zone by analyzing the prevalent topics and sentiments of Middle Eastern governments in the discourse. The thesis applied a quantitative approach, in which documents from an international context about a ME WMDFZ were analyzed using computational text analysis and interpreted by drawing on models of political discourse analysis. The conducted analysis contributed to close a research gap related to the evolution of the discourse on a ME WMDFZ and explored the application of computational text analysis to political documents.}, language = {en} } @masterthesis{FerraresiMoura, type = {Bachelor Thesis}, author = {Ferraresi Moura, Rafaela}, title = {How Could a Global Company Communicate and Work Interculturally? Detecting Cultural Patterns of Communication to Successfully Work in a Global Company}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-17563}, school = {Hochschule Rhein-Waal}, pages = {71}, abstract = {This research considers the hidden aspects of culture suggested by Edward T. Hall and Joseph Shaules, when referring to intercultural communication. It uses the cultural dimensions from Erin Meyer, Geert Hofstede, and Richard Lewis to explain cultural misunderstandings between the German and Indian teams of a multinational. It also considers the Expectancy Violations Theory from Judee K. Burgoon to improve communication among dissimilar cultures.}, language = {en} } @inproceedings{Meinen, author = {Meinen, Vanessa}, title = {Steering sustainable events performance: Towards a more balanced assessment of sustainable associations events}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-17658}, abstract = {Research scope Perpetual economic growth tests the limits of what earth can provide, but it also spurs new awareness for sustainable thinking and action. Duties such as corporate social responsibility reporting as well as shifting customer demands are placing increased pressure on the association events industry to acknowledge the importance of sustainability and implement sustainable event management strategies. Association events tend to have an economic, social and environmental impact on the places in which they occur. These impacts can be both positive and negative. They can also have substantial leveraging and multiplier effects, can be used to elevate awareness of sustainability even further and, most importantly, help transform this awareness into action, for example by influencing stakeholders' behaviour and minimising behavioural gaps. The events and meetings industry has traditionally relied on economic performance measures, eschewing social and environmental costs and benefits. However, recent studies have underlined the necessity for a more holistic approach. This approach is fleshed out in the present research. It aims to offer stakeholders, decision-makers, event managers, associations and congress organisers a strategical instrument with which to identify the economic, social and environmental impacts of a planned event in order to utilise them in a targeted, sustainable fashion within the respective field of operation. The strategic measures for optimising event impacts were derived from the results of the empirical study. Moreover, these measures will serve to anchor the sustainable association event strategy within business operations as well as internal and external communications. Gifford's Dragons of Inaction can be applied to determine possible barriers and, finally, to strive to minimise the gap between sustainability consciousness and sustainable behaviour. To this end, the effectiveness of cooperating attitudes, behaviour-oriented forms of intervention such as intentions or incentives for actions, and perceived consequences can be assessed and evaluated in terms of their essential dimensions. Methodology A number of research steps have been undertaken within this model, beginning with a literature review. This laid the foundation for subsequent empirical studies conducted as semi-structured expert interviews, followed by an online Delphi forecast as well as a survey among participants of an association event of the German Scouts (DPSG). Findings As shown in the primary research in both studies, social and economic measures are regarded as most important, environmental measures are most often adopted instead. Not all dimensions are considered to be part of sustainability. Social and economic aspects are considered necessary for an association's success and are considered important strategic instruments connected mainly to positive implications on a psychological level such as image, trust and satisfaction. As it is seen as a competitive advantage and the terminology is unclear to many in the event industry, communication efforts must be targeted in order to facilitate implementation and, later, allow for the possibility of measuring sustainable event management. Holistic aspects should be made clear in order to support initiatives and ideally reduce the behavioural gap between sustainability awareness and actual behaviour. Associations like the German scouts are risk-averse by nature. They function as custodians of a sector or profession and their standards demand continuity as well as consistency. Innovation, however, is associated with risk, experimentation and (superfluous) change. Both primary and secondary research efforts have shown that barriers to innovation include a lack of time, resources (money or staff in particular), or simply innovation know-how. Therefore, implementing change or, in this case, more sustainable measures in event planning, requires an individual, tailor-made approach which is pro-active and problem-solving in order to promote broader implementation of the already developed Green Events Guidelines throughout the whole association. The findings of this mixed-method approach were used to develop a model to integrate, assess and steer event management sustainability from the perspective of event planners and associations, and propose a new concept for converting theory into applied practice for the industry. Bibliography Getz, D. (2019), Event Impact Assessment. Theory and methods for event management and tourism, Oxford: Goodfellow Publishers Gifford, R. (2011a): The Dragons of Inaction. Psychological Barriers That Limit Climate Change Mitigation and Adaptation, American Pschologist, Vol. 66, No 4, S. 290-302 Große Ophoff, M. (2012): Green Meetings und Events: Nachhaltiges Tagen in Deutschland, in: Schreiber, M.-T. (eds.): Kongresse, Tagungen und Events. Potenziale, Strategie und Trends der Veranstaltungswirtschaft, M{\"u}nchen: Oldenbourg Wissenschaftsverlag. Oblasser, C. and Riediger M. (2015) Nachhaltiges Veranstaltungsmanagement mit Strategie, Berlin: Verlag Wissenschaft and Praxis. Raj, R. and Musgrave, J. (2009): Event Management and Sustainability, Oxford: Cabi International.}, language = {en} } @inproceedings{Merbecks, author = {Merbecks, Ute}, title = {Corporate Digital Responsibility in Germany}, url = {http://nbn-resolving.de/urn:nbn:de:hbz:1383-opus4-17637}, abstract = {Corporate Digital Responsibility (CDR) is a recently developing new management concept in response to the increasing challenges caused by digital transformation. In Germany, this self-governance approach influenced the political discussions and led to a more integrative and collaborative multi-policy strategy beyond pure regulatory regimes. The launch of the German CDR-code by the German action group in June 2021 is a milestone to capture ethical problems in digitalised firms by voluntary commitments from signatories. However, little empirical evidence on the current state of CDR-initiatives at German corporations is available up-to now. This project addresses the identified research gap by performing a qualitative analysis of the disclosed information on CDR in nonfinancial reports of the DAX 30 companies from 2020.}, language = {en} }