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Analyse der aktuellen und vergangenen politischen Landschaft Deutschlands im Hinblick auf die aktuelle Bundestagswahl mit Fokus auf die ansteigende Bedeutung von Social-Media im Wahlkampf

  • Since the last federal election in germany, the CDU is no longer the strongest force and suffered large losses of votes. The SPD, Bündnis 90/Die Grünen and the FDP now make up the german parliament. Parts of the election campaign are taking place via social media. But how do the individual parties use modern media? Do the parties differ in the way they communicate their messages and, as a result, do they generate votes in diffe-rent ways? I will examine these questions in more detail in this bachelor's thesis, starting with the reunification of germany and including the last federal elections. The social me-dia platform I am investigating for political communication is twitter. I presented the past and current parliamentary election results and differences in eastern and western germany. To do this, I used sentiment analysis to examine tweets extracted from twitter at the federal and local/state political level, for their content and the accom-panying reactions. I created a detailed representation of the different social media appearances of politicians and determined whether appropriate conclusions can be drawn based on my results and data. My analysis shows that at the parliamentary level, Annalena Baerbock of Bündnis 90/Die Grünen, followed by Dr. Alice Weidel of the AfD and Christian Lindner of the FDP, have the most likes and retweets. Olaf Scholz, with 826 tweets, is the most active on twitter in 2021. At federal and local/state level, the topics of all parties are often similar. There are differences with regard to the core issues of the respective parties. I have illustrated this in each case. Based on the politicians' use of twitter, I could not draw any concrete conclusions about voter behaviour. For this it would be important to evaluate other media, e.g. facebook.

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Metadaten
Author:Jonathan Scheil
URN:urn:nbn:de:hbz:1383-opus4-13687
Examiner:Margarita Spirova, Frank Zimmer
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2022/04/03
Year of first Publication:2022
Publishing Institution:Hochschule Rhein-Waal
Degree-granting institution:Hochschule Rhein-Waal
Date of final exam:2022/03/16
Release Date:2022/04/04
Tag:Bundestagswahl; Ost-/Westdeutschland; Politik
Sentiment-analyse; Social Media
Number of Pages:84
Faculties and Institutes:Fakultät Kommunikation und Umwelt
Licence (German):License LogoCC BY-NC-ND 4.0 International - Namensnennung-Nicht kommerziell-Keine Bearbeitungen