Wirtschaftswissenschaftliche Fakultät
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- Digitale Assistenten (1)
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This cumulative dissertation examines possible applications of digital assistants and their optimal design. The first article analyzes whether the emotional support from a digital assistant has a positive effect on the customer’s satisfaction with the service or his persistence. The second article examines digital assistants in their possible role as companions. The effects of the presence of a digital companion on customer satisfaction are examined. The third article deals with digital assistants in their possible role as instrumental supporters. While digital assistants appear through written/recorded language or a visualized embodiment in the context of emotional support or as a companion, they act more inconspicuously while providing instrumental support (e.g. as an autopilot of an autonomous vehicle). Therefore, the article focuses on a possible anthropomorphization of the autonomous digital assistant and examines whether the perceived risk of the user is reduced and his satisfaction with the service can be increased.