How does true pricing work out in reality? A case study about a company selling true-priced coffee.

  • Exploring the true price concept of True Price Foundation and a coffee company selling true priced coffee. Showing that while the concept is promising, the application by this company has some flaws.

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  • 2021_MBA_Thesis_Kai_Voss_Case_Study_true_priced_coffee.pdf
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Metadaten
Author:Kai Voß
Referee:Solveig Reißig-Thust
Advisor:Thomas Gruber
Document Type:Master's Thesis
Language:English
Date of first Publication:2021/09/19
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2021/09/19
Release Date:2022/04/04
Tag:True Pricing; True priced
Page Number:64
Institutes:Berlin Professional School (BPS) / International Business Management M.A.
Licence (German):License LogoUrheberrechtsschutz