How does true pricing work out in reality? A case study about a company selling true-priced coffee.
- Exploring the true price concept of True Price Foundation and a coffee company selling true priced coffee. Showing that while the concept is promising, the application by this company has some flaws.
Author: | Kai Voß |
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Referee: | Solveig Reißig-Thust |
Advisor: | Thomas Gruber |
Document Type: | Master's Thesis |
Language: | English |
Date of first Publication: | 2021/09/19 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2021/09/19 |
Release Date: | 2022/04/04 |
Tag: | True Pricing; True priced |
Page Number: | 64 |
Institutes: | Berlin Professional School (BPS) / International Business Management M.A. |
Licence (German): | ![]() |