IS FINTECH DISRUPTING THE BANKING INDUSTRY? A study focused on the causes and effects of FinTech in Banking.
- Although a numerous reports have been published on the very imminent effects of FinTechs on Banking, there has been no in-depth analysis on individual enterprise level. This thesis focuses on not only the industry level changes caused by the rapid digitization and adoption of the FinTech services in the payment and credit market, but aims to identify the key factors to identify the cause of mass appeal to move away from the more traditional Banking services to the dynamic and ever evolving FinTech services.
This study helps shed light on the thinking behind these new FinTech services, in order to better understand how market opportunities are identified and customized products or services are created helping move the customer base from a traditional to a more revolutionized “banking” services.