The Impact of Influencer Marketing on Consumer Behaviour A qualitative sttudy on what influences Generation Y’s attitudes
Author: | Khang Vi Nguyen |
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Referee: | Diana Weinberg |
Advisor: | Andrea Plinke |
Document Type: | Bachelor Thesis |
Language: | English |
Date of first Publication: | 2019/12/05 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2019/04/10 |
Release Date: | 2019/12/05 |
Page Number: | 121 |
Institutes: | FB I - Wirtschaftswissenschaften / Business Administration B.A. |
Licence (German): | Urheberrechtsschutz |