Digital Discomfort – The Effects of Feelings and Fears towards AI on Brand Management

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Metadaten
Author:Anne Hartmann
Referee:Dirk-Mario Boltz
Advisor:Diana Weinberg
Document Type:Master's Thesis
Language:English
Date of first Publication:2019/07/29
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2019/01/23
Release Date:2019/07/29
Page Number:108
Institutes:FB I - Wirtschaftswissenschaften / International Marketing Management M.A.
Licence (German):License LogoUrheberrechtsschutz