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Political Advertising in the 2024 European elections - Between Europeanisation and the protection of electoral integrity online

  • Election campaigns are increasingly conducted online. Social media platforms in particular shape political discourse and facilitate new ways of delivering political messages. This was initially considered a boon for democracy, but opaque manipulation tactics quickly turned it into a threat to fair and transparent elections. National regulatory frameworks have often proved to be inadequate for online campaigns and the transnational nature of European elections. The EU has reacted to this with a regulation on political advertising. The initiative facilitates transnational campaigning online and aims to protect the integrity of European elections. The 2024 European elections will be the first time EU rules operate in this area, putting these to the test. This election cycle will indicate whether political actors are striking out for more cross-border campaigns and whether they suffice to protect European elections. Critical here is how online platforms implement the new rules and how transparent they are about campaign-related posts on their sites.
Metadaten
Document Type:Working Paper
Language:English
Author(s):Luise Quaritsch
Publication year:2024
Publishing Institution:Hertie School
Number pages:8
Related URL:https://www.delorscentre.eu/en/publications/detail/publication/political-advertising-in-the-2024-european-elections
Release Date:2024/06/05
Hertie School Research:Jacques Delors Centre
Jacques Delors Centre / Policy Briefs
Licence of document (German):Metadaten / metadata
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