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Data Mining on the brick-and-mortar retailers

  • In this research, we focus on consumer behavior by studying the theory of reasoned action and creating a survey. This theory states that consumers only take an action if their expectations are met and if the perceived norms and control over behavior are favorable. That is why this research focuses on consumer behavior and how it can be predicted, as well as on loyalty programs as a method of meeting consumer needs and as a means of collecting data.

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Metadaten
Author:Kathia Karen Zambrana Colque
Language:English
Document Type:Bachelor Thesis
Reviewer(s) at THI:Thomas Vogler, Monika Ruschinski
Publishing Institution:Technische Hochschule Ingolstadt
Date of first Publication:2020/11/13
Year of first Publication:2020
Place of publication:Ingolstadt
Pages:V, 58
URN:urn:nbn:de:bvb:573-8745
Faculties / Institutes / Organizations:THI Business School
Degree Programmes:International Retail Management (B. A.)
Licence (German):License Logo Urheberrechtsschutz
Release Date:2021/03/22