Multisensuales Marketing : Marken mit allen Sinnen erlebbar machen
Author: | Karsten Kilian |
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ISBN: | 9783658133429 |
Parent Title (German): | Handbuch Markenführung |
Publisher: | Springer Gabler |
Place of publication: | Wiesbaden |
Editor: | Franz-Rudolf Esch |
Document Type: | Part of a Book |
Language: | German |
Year of publication: | 2019 |
Release Date: | 2024/01/10 |
First Page: | 759 |
Last Page: | 772 |
Institutes and faculty: | Fakultäten / Fakultät Wirtschaftswissenschaften |