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How to use ChatGPT in Cultural Marketing?

  • In November 2022, the US company OpenAI launched its chatbot ChatGPT built on top of its large language models (LLMs). “This chatbot has redefined the standards of artificial intelligence, proving that machines can indeed ‘learn’ the complexities of human language and interaction”, urteilte Forbes in May 2023. As new trends constantly emerge worldwide, such as ChatGPT, it is necessary to approach the promotion of these tools to the broader population in an appropriate manner. New technologies and artificial intelligence tools simultaneously offer enhanced functionality but also the potential for misuse, such as plagiarism. Therefore, in the home countries of the authors, various discussions have been initiated at numerous universities and other organisations over the years regarding the advantages and disadvantages of these tools and how to best utilize them. It will be important for university teachers to actively integrate tools such as ChatGPT into their teaching and to critically reflect on the necessary competences for the useIn November 2022, the US company OpenAI launched its chatbot ChatGPT built on top of its large language models (LLMs). “This chatbot has redefined the standards of artificial intelligence, proving that machines can indeed ‘learn’ the complexities of human language and interaction”, urteilte Forbes in May 2023. As new trends constantly emerge worldwide, such as ChatGPT, it is necessary to approach the promotion of these tools to the broader population in an appropriate manner. New technologies and artificial intelligence tools simultaneously offer enhanced functionality but also the potential for misuse, such as plagiarism. Therefore, in the home countries of the authors, various discussions have been initiated at numerous universities and other organisations over the years regarding the advantages and disadvantages of these tools and how to best utilize them. It will be important for university teachers to actively integrate tools such as ChatGPT into their teaching and to critically reflect on the necessary competences for the use of such a chatbot. To achieve such learning objectives, the first step is to understand how ChatGPT works and how it can be used. In the following, the focus is on one such application, namely how ChatGPT can be used in cultural marketing.zeige mehrzeige weniger

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Metadaten
Verfasserangaben:Julia GlesnerGND, Sara Tvrdišić
URL:http://blogs.encatc.org/encatcscholar/?p=3026
ISSN:2466-6394
Titel des übergeordneten Werkes (Englisch):/encatcSCHOLAR
Dokumentart:Wissenschaftlicher Artikel
Sprache:Englisch
Jahr der Erstveröffentlichung:2023
Veröffentlichende Institution:Fachhochschule Potsdam
Urhebende Körperschaft:European network on Cultural Management and Cultural Policy education (ENCATC)
Datum der Freischaltung:15.12.2023
GND-Schlagwort:ChatGPT; Kulturelle Einrichtung; Marketing; Künstliche Intelligenz; Suchmaschinenoptimierung
Ausgabe / Heft:18
Fachbereiche und Zentrale Einrichtungen:FB2 Stadt | Bau | Kultur / Kulturarbeit
DDC-Klassifikation:000 Informatik, Informationswissenschaft, allgemeine Werke / 000 Informatik, Wissen, Systeme
Lizenz (Deutsch):License LogoCreative Commons - CC BY - Namensnennung 4.0 International
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