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Zhou, Quan
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On the Essence of >Symbol Consumption< from >Brand Effect< [从>品牌效应<看>符号消费<本质]
(2017)
Zhou, Quan
;
et al.
符号消费的本质是一种文化消费,是一种把消费与文化体验挂钩、标榜消费者个人或群体身份认同和社会地位的一种消费方式。本文从符号消费现象形成的时代原因、心理机制、消费弊端入手,分析如何应对符号消费,并借鉴弗洛姆和马尔库塞的观点以及自己的感悟,提出相关建议。
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