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Lehrstuhlbericht
(2010)
Past research has identified that innovation portfolio management is about efficiently managing the right innovation portfolio projects. However, the relevant literature has fairly unobserved decision processes which help to maximize the value of the entire innovation portfolio. This work analyzed decision procedures within the context of innovation portfolio management; especially, the project go/stop-decision processes. Founded on a theoretical basis two decision making experiments were developed and a distinct set of hypotheses by two large-scale experimental studies were tested.
The present work is aimed at making a valuable contribution to conceptual research about decision making in the context of innovation portfolio management, and the experimental based research field. The results of these studies help to get a detailed understanding of the decision making processes and may lead to a better understanding of project management within an innovation portfolio by firms and by decision makers in general.
Lehrstuhlbericht
(2011)
Activity report
(2012)
Past research has identified innovation portfolio management as a key success factor for a firm’s new product development process. However, the relevant literature falls short in considering the strategic scope of innovation portfolio decision-making. To take a first step in this direction, Marcel Coulon defines the construct of ‘portfolio orientation’ as a strategic orientation. He develops a conceptual framework to identify performance effects of portfolio-oriented decision-making for new product development programs. Based on data of more than 200 German companies, he presents three papers. First, he addresses contingencies for portfolio orientation effectiveness to help understand interactions of formal innovation management with new product development issues inside and outside firm boundaries. Second, he identifies best performing portfolio types for specific levels of portfolio management formalization. Third, a variety of antecedents and their impact on a firm’s portfolio orientation are presented. Accordingly, the book is equally relevant for practitioners and academics in the fields of research and development management and innovation management, as well as strategic marketing management.
Activity report
(2013)
Activity report
(2014)
Activity report
(2015)