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Author
Müller, Wolfgang
(1)
Year of publication
1993
(1)
Document Type
Working Paper
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Language
German (1)
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Lehrstuhl für BWL, insbesondere Marketing und Handel – Otto Beisheim-Stiftungslehrstuhl –
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Konzeptionelle Grundlagen des integrativen Dienstleistungsmarketing
(1993)
Müller, Wolfgang
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