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Deal Logic LVMH / Belmond
(2019)
In the recent past, the demand for luxury experiences has grown. An increase in the middle and upper class disposable income, changes in lifestyle patterns, and demand for unique and exotic holiday experiences have been the forefront drivers. The global luxury travel market is expected to garner USD 1.2tr by 2022. Epitomising desirable destinations, luxurious accommodations, convenient transport facilities, and authentic travel experience, the luxury travel market has great future potential to grow and diversify. Customization and personalization gain increasing importance in luxury tourism. Also, the concept of luxury travel changes from opulence to exclusive. Synonymous with luxury, LVMH bets on the future of this market that is increasingly going experiential. Belmond would help it increase its luxury image. It would benefit from a luxury perception with both tangible and experiential products in its portfolio.