Die Adoption quantitativer Methoden zur Ressourcenoptimierung im Vertrieb
Author: | Arne Gausepohl |
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URN: | urn:nbn:de:hbz:992-opus4-1329 |
Subtitle (German): | theoretische Grundlagen und Fallstudien |
Place of publication: | Vallendar |
Referee: | Ove Jensen, Stefan Spinler |
Document Type: | Doctoral Thesis |
Language: | German |
Date of Publication (online): | 2016/06/17 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2013/09/26 |
Release Date: | 2016/06/17 |
Tag: | Empirische Forschung; Vertrieb; Vertriebsorganisation |
Page Number: | 316 |
Institutes: | WHU Marketing and Sales Group / Chair of Sales Management and Business-to-Business Marketing |
Licence (German): | Copyright this PhD thesis |