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“New Way of Working” at Siemens: internal social responsibility and positioning a firm as employer of choice

  • Siemens, a successful international company, is investing great sums to deal with increased competition, reinforced cost pressure as well as the need for increasing efficiency in its business. The company developed and edited a sustainability program that connects business orientations, resources and management and the companies’ interest groups. Only with satisfied and motivated employees, Siemens is able to meet its corporate objectives more successfully within a rapidly changing business environment. For that reason, Siemens tries to achieve sustainable working conditions, whereby working culture and working environment play a paramount role. On this account, Siemens felt compelled to establish a changing working culture by developing a new project “Siemens Office – New way of working” in order to enhance employee satisfaction that will strengthen Siemens’ rank as an excellent employer. This case study is aimed to figure out how far the positioning as an employer of choice could be attributed to an enhanced attractiveness of Siemens as an employer that results from an increased satisfaction of employees due to the establishment of a mobile working environment.

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Metadaten
Author:Julia Dade
URN:urn:nbn:de:kobv:526-opus4-2917
DOI:https://doi.org/10.15771/2199-1618_2013_1_1_2
ISSN:2199-1618
Parent Title (English):Journal of European Management & Public Affairs Studies
Document Type:Article
Language:English
Year of Publication:2013
Year of first Publication:2013
Publishing Institution:Technische Hochschule Wildau
Release Date:2014/09/30
Tag:corporate social responsibility; human resources management
Volume:1
Issue:1
First Page:11
Last Page:16
Faculties an central facilities:Fachbereich Betriebswirtschaft / Wirtschaftsinformatik (bis 8/2014)
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Licence (German):Creative Commons - CC BY 3.0 DE - Namensnennung 3.0 Deutschland
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