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The limits of social recognition: Experimental evidence from blood donors

  • Does social recognition motivate prosocial individuals? We run large-scale experiments at Italy’s main blood donors association, evaluating social recognition through social media and peer groups against a simple ask to donate. Across several studies, we find that the simple ask is at least as effective as offering social recognition. In a survey experiment with blood donors we show that socially recognized donations signal not only altruism but also image-seeking. This can lead to social recognition being less effective, or even counterproductive, when offered to those who are already perceived as good citizens.

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Metadaten
Document Type:Article
Language:English
Author(s):Lorenz Goette, Egon TripodiORCiD
Parent Title (English):Journal of Public Economics
Publication year:2024
Publishing Institution:Hertie School
DOI:https://doi.org/10.1016/j.jpubeco.2024.105069
Release Date:2024/02/12
Volume:231
Article Number:105069
AY 23/24:AY 23/24
Licence of document (German):Metadaten / metadata
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