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The article attempts to show relations between technology, economy, social life and education. In the first part author shows H. Marcuse’s conception of dependencies between technology, consumption, human needs and social consciousness. In the second part shows E. Fromm’s point of view on two ontological categories >to be< and >to have<. Special attention is paid to the possibility of using Marcuse’s and Fromm’s theories to analyze situation of man, his social consciousness and in this context – the role of the education in contemporary world.