Kühne Foundation Endowed Chair of Logistics Management
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Institute
This dissertation integrates three papers on risk management in complex new product development projects (NPD) with an integrated perspective on the automotive industry. It seeks to provide a comprehensive access to the topic by highlighting the most relevant risk management aspects in NPD – processes and methods (chapter 2), organization and coordination (chapter 3) as well as culture and strategy (chapter 4).
The focus of chapter 2 lies on the identification and assessment of risks as the initial and most critical risk management steps. It illustrates the application of the analytic hierarchy process (AHP) method as an established multi-criteria decision analysis method to create transparency on the overall risk position of a selected highly complex NPD in the automotive industry. Chapter 2 confirms the AHP method as a suitable approach for stronger preventive risk management in complex NPD with stakeholders with conflicting functional perspectives. This sets the stage for chapter 3 and a subsequent consideration of organization and coordination.
Chapter 3 considers an issue of organization and coordination in complex NPD that is mainly based on the fact that the involved stakeholders have individual targets and rely on concurrent processes. The selected automotive industry example illustrates the resulting managerial challenge of balancing the overall NPD requirements such as product characteristics and development lead time (system perspective) and the targets of single stakeholders in NPD (individual perspective). The NK model as an important setting for search builds the methodical basis to solve this issue and results in optimized organizational and coordination setups.
The implications on risk management in complex NPD as a result of newly emerging NPD types in the automotive industry are subject to chapter 4. These implications are in line with profound industry changes that include changes in the requirements of customers and markets. Chapter 4 uses complexity theory and deploys the lens of complex adaptive systems (CAS) to NPD to outline the emerging NPD types and their implications on risk framing activities. An extended risk framework is derived as basis that addresses the cultural and strategic shift in the automotive industry with regard to managing risk in emerging NPD types.
Airport slot allocation
(2023)
This dissertation addresses the concept of airport slot allocation as a major regulatory directive in air transport management. In three sequential parts, today’s slot allocation procedure, addressing the assignment of time windows for departure and landing operations at coordinated airports, is being assessed and critically evaluated. The three sections evolve from the evaluation and revision of a suitable criteria set to the development and implementation of a network solution. As a key feature, a carbon emissions price including the air carriers’ CO2 emissions is being provided, serving as the allocation principle. In all three parts, explicit reference to the IATA Worldwide Slot Guidelines, representing today’s regulatory framework, is being provided, highlighting explicit deficits and drawbacks of that solution. In the first part, the Analytic Hierarchy Process (AHP), as a concept of decision making based on a comparison of criteria and alternatives, is being applied guiding the allocation decision at a single airport. In this section, a set of multiple criteria is being proposed and weighted according a set of slot coordinators’ preferences. As a key feature, the concept of Analytic Hierarchy Process (AHP) is being extended by the conduction of a Pairwise Comparison-based Preference Measurement (PCPM) representing one stage of the Analytic Hierarchy Process (AHP). In part two, the perspective of the dissertation changes from a single-point to a multiple-point allocation environment. In this part, a model is being provided that includes the allocation of slots in an airport network. As a key feature, slots are being allocated such that the two complementary cost functions are being minimized. On one hand, the developed carbon cost function includes the minimization of the carbon footprint per traveling passenger. On the other hand, the developed handling cost function is being minimized incorporating a dedicated airport perspective to the solution. In part three, the proposed model is being further extended by the incorporation of a third directive, the minimization of connection cost, related to the application of solution in a hub-and-spoke network. As a result, the study demonstrates how slot allocation can be conducted efficiently in an airport network, and how the consideration of the carbon footprint per traveling passenger serves to calculate the allocation optimum.
This dissertation investigates the value of customer behavior in supply chain management through the application of (big) data analytics in demand forecasting. The use of advanced analytics in supply chain management is not novel. However, the growing expansion of data volumes provides companies with new opportunities to optimize their supply chain. Despite the rising interest from both academia and practice and the recent increase in publications in this area, empirical insights are still limited. At the same time, changes in customer expectations towards instant product delivery require companies to rethink their supply chain, where accurate demand forecasts are often at the core of enabling efficient and flexible processes. This makes the development of demand prediction models that can be used in practice especially relevant. We1 analyze the use of customer behavior in demand forecasting in three separate research papers. Leveraging data from research partners in the online fashion and construction industry, we assess the potential of the developed prediction models in three areas of application in supply chain management, namely order fulfillment, order picking, and inventory planning. In the first paper, we develop a prediction model for anticipatory shipping in the fashion industry, which predicts customers’ online purchases with the aim of shipping products in advance, and subsequently minimizing delivery times. Using various forecasting methods and data on customers’ behavior on the website, we test if, and how early, it is possible to predict online purchases. Results indicate that customer purchases are, to a certain extent, predictable, but anticipatory shipping comes at a high cost due to wrongly sent products. The second paper assesses the extent to which clickstream data can improve forecast accuracy for fashion products. Specifically, we assess which clickstream variables are most suitable for predicting demand, and identify the products that benefit most from this. Results indicate that clickstream data is especially useful for forecasting medium- and certain intermittent-demand products. A simulation of order picking for these products shows that using clickstream data in the forecast substantially decreases picking times. The third paper investigates how sequential pattern mining can be used to determine products with correlated demand, and how to leverage this as an input into forecasting for a supplier in the construction industry. We find that sequential pattern mining may be beneficial when used in combination with traditional forecasting methods, and that support vector regression models seem especially suited to forecast intermittent-demand products. An application to inventory planning shows that our developed forecasting model might reduce the company’s costs of inventory holding and lost sales by up to 6.9%. Overall, our research highlights the value of using customer behavior to enhance demand forecasting and the benefit of using improved forecasts in various applications in supply chain management.
1Referring to the authors of the respective chapters as noted at the beginning of each chapter.