Kühne Foundation Endowed Chair of Logistics Management
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Institute
This dissertation investigates capacity and technology choice decisions in maritime container shipping under demand and regulatory uncertainty. In an introductory overview, we discuss the industry and the challenges that complicate investment decisions in shipping: e. g., the multitude of decisions, market volatility, excess capacities and the trend of new environmental regulation. Real option valuation methods can account for strategic options and the uncertainties in capacity decisions in shipping. To assess the impact of chartering on maritime investment, we analyze investment and charter options individually in a continuous-time model. We combine both in a discrete-time approach taking into account key features of the industry: investment with time to build, divestment, chartering, an endogenous charter rate, layup, and demand uncertainty. While we find demand volatility to increase optimal capacities if only investment with time to build is possible, chartering reduces this effect. It adds value to the overall project, should be mainly applied to compensate unexpected capacity shortages and needs to be considered in decision-making. Uncertainty about future eco-regulation is a further challenge for the industry. In an approximate dynamic programming model extension, we account for a stochastic introduction of operating cost-increasing regulation to assess optimal capacity choice under regulatory uncertainty. Regulation can allow for grandfathering, affecting only newly acquired vessels. We find uncertainty about future regulation with grandfathering to induce heavy up-front investment to secure a low cost base even in regulated markets. Such uncertainty may increase excess capacities and industry emissions. Uncertainty without grandfathering, however, reduces overall investment and emissions. In this case, the market may contract as investors resort to chartering until uncertainty is resolved. To also assess technology choice in light of uncertain future regulation, we develop a two-phase regime-switching model. We derive analytical solutions and study the effects of regulatory uncertainty on technology choice in a numerical extension that relaxes restrictive assumptions. We find that such uncertainty can increase optimal capacities and that a single-technology strategy is preferable over a fleet of mixed technologies in most cases. We further extend the model and compare the effectiveness of two different regimes—an emissions cap and an emissions tax. Results suggest that an emissions cap is more effective at reducing overall emissions while a tax causes lower regulation cost. The regime choice also determines the optimal technological fleet composition. The main implication is that chartering and regulatory uncertainty have a strong effect on optimal investment in shipping and should be considered in project valuation. Further, regulatory uncertainty can lead to unintended investment behavior that undermines regulatory goals. Lastly, regulatory regimes are not equally effective/efficient in reducing the environmental footprint of shipping and constitute varying incentives for investing in eco-friendly technology.
This dissertation integrates three papers on risk management in complex new product development projects (NPD) with an integrated perspective on the automotive industry. It seeks to provide a comprehensive access to the topic by highlighting the most relevant risk management aspects in NPD – processes and methods (chapter 2), organization and coordination (chapter 3) as well as culture and strategy (chapter 4).
The focus of chapter 2 lies on the identification and assessment of risks as the initial and most critical risk management steps. It illustrates the application of the analytic hierarchy process (AHP) method as an established multi-criteria decision analysis method to create transparency on the overall risk position of a selected highly complex NPD in the automotive industry. Chapter 2 confirms the AHP method as a suitable approach for stronger preventive risk management in complex NPD with stakeholders with conflicting functional perspectives. This sets the stage for chapter 3 and a subsequent consideration of organization and coordination.
Chapter 3 considers an issue of organization and coordination in complex NPD that is mainly based on the fact that the involved stakeholders have individual targets and rely on concurrent processes. The selected automotive industry example illustrates the resulting managerial challenge of balancing the overall NPD requirements such as product characteristics and development lead time (system perspective) and the targets of single stakeholders in NPD (individual perspective). The NK model as an important setting for search builds the methodical basis to solve this issue and results in optimized organizational and coordination setups.
The implications on risk management in complex NPD as a result of newly emerging NPD types in the automotive industry are subject to chapter 4. These implications are in line with profound industry changes that include changes in the requirements of customers and markets. Chapter 4 uses complexity theory and deploys the lens of complex adaptive systems (CAS) to NPD to outline the emerging NPD types and their implications on risk framing activities. An extended risk framework is derived as basis that addresses the cultural and strategic shift in the automotive industry with regard to managing risk in emerging NPD types.
This dissertation assesses the characteristics and viability of the emerging longhaul Low Cost Carriers (LCCs). In particular, the aim is to understand their business model, evaluate the cost and revenue performance, and investigate its impact on other carriers. Existing academic literature is inconclusive about characteristics and viability of the business model. To validate its defining characteristics, 37 airlines flying on North Atlantic routes are clustered using Principal Component Analysis (PCA) and Hierarchical Cluster Analysis (HCA) along a newly constructed long-haul airline business model framework. To contribute to the evaluation of business model viability, cost differences between clusters are uncovered followed by a discussion of their sustainability. Key findings include the characterization of the emerging long-haul LCC business model and its significant differences from Full-Service Network Carrier (FSNC) and leisure carrier models. On a cluster average, 33% lower unit costs compared to FSNCs are identified, of which 24 percentage points are evaluated as sustainable. As these cost advantages over FSNCs are smaller compared to the original savings of short-/medium-haul LCCs, revenue competitiveness on the longhaul becomes more critical. To assess long-haul revenue performance, a new metric for benchmarking the revenue per equivalent flight capacity is defined. Subsequently, a revenue model combining traffic, fare, load factor, and seat data from the North Atlantic is developed to determine the revenue per flight capacity across a sample of city-pairs. The results show that LCCs earn revenue per flight capacity comparable to FSNCs on shorter long-haul routes. Key factors to compensate lower direct yields are fewer low-yield connecting passengers, sales of ancillary services, higher load factors, and significantly more passengers per aircraft. Long-haul LCC market impact, and in particular their impact on incumbents’ fare levels, has not yet been assessed and short-/medium-haul LCC-related findings cannot be readily applied. To evaluate the impact of long-haul LCC presence on the incumbents’ pricing, a stylized analytical model is proposed for hypotheses development. Subsequently, Two-Steps Least Squares (2SLS) regressions with Instrumental Variables (IVs) are performed, distinguishing between economy, premium economy, and business classes, based on a sample of North Atlantic routes. Confirming the first hypothesis, LCC presence reduces incumbents’ long-haul economy and premium economy fares by -10% and -13%, respectively, ceteris paribus. LCC presence, however, does not significantly impact long-haul business class fare levels, confirming the second hypothesis. These findings are particularly relevant as the North Atlantic market represents to date one of the remaining profit pools for North American and European legacy carriers. The findings of this research implicate that the long-haul LCC model is economically viable, at least on trunk routes with high demand. FSNC management should be aware of the rising competition and fare impact on North Atlantic routes. Potential reactions could include the de-bundling of entry fares with the option of ancillary sales even on long-haul routes, a re-evaluation of the revenue impact of low-yield connecting passengers, a focus on premium passengers, and a continuous reduction of operating costs.
This dissertation investigates the application of machine learning to improve decision making in airline operations. In an introductory overview, we1 discuss the airline industry and the challenges of decision making in airline operations: e. g., complex IT infrastructure, interconnected resources, delay management, fuel price volatility and future environmental regulation. Machine learning can efficiently integrate a large volume of data from a variety of data sources and formats to generate accurate predictions. To assess the viability of using machine learning models for decision making in airline operations, we develop a model based on linear regression and gradient boosting to predict aircraft arrival time. Furthermore, we integrate cost index optimization to model the impact of aircraft speed on arrival time. While we find that machine learning can improve prediction accuracy by more than 30 %, the optimal cost index varies according to fuel cost, flight distance and delay costs. We propose an overall reduction in cost index for short-haul flights to reduce fuel cost while maintaining punctual operations. Arrival time predictions serve as input for daily operations planning and control. For network carriers accurate arrival time predictions are key for efficient hub operations. In a next step, we focus on aircraft arrival time prediction for intercontinental flights. We analyze the accuracy of en-route weather data provided by the flight plan, generate features based on en-route weather data and integrate them in our prediction model. We evaluate three machine learning models: linear regression, random forest and gradient boosting. Through our approach, we can assess the impact of en-route weather data. Overall, an increase in prediction accuracy of 25 % is achieved. By including en-route weather data, prediction accuracy is improved by 5 %. Our model outlines the essential features for intercontinental arrival time predictions and assess the value of en-route weather data. Furthermore, we outline organizational challenges in implementing predictive analytics. Future environmental regulations are a challenge for the airline industry. From 2020 onwards net growth in CO2 emissions is prohibited. Thus, airlines need to focus on initiatives to limit fuel consumption. We develop a prediction model for fuel consumption considering ten different aircraft types. Our results show that fuel consumption can be improved by more than 30 % for short and long-haul flights resulting in an annual reduction of 10.5 million e in fuel costs and a reduction on green house gas emissions of 66.000 tons. Furthermore, we assess the pilots’ willingness to integrate our prediction model in their fuel decision. Our analysis shows that high prediction accuracy, model understanding and a long testing phase are essential for acceptance of the prediction model. The main implication is that decision making in airline operations can be substantially improved through machine learning. Therefore, more prediction.
1The term “we” refers to the authors of the respective chapters as denoted at the beginning of each chapter. For the abstract, this refers to the authors of Achenbach and Spinler (2018a,b), Achenbach et al. (2017).
Supply chain complexity
(2019)
Supply chain management (SCM) is known as a competitive strategy in today’s business. Through increasing product variety, structures and processes, managers struggle with an increase in supply chain complexity (SCC), which leads to a negative influence on a firm’s efficiency in terms of lead times, flexibility and costs. In order to manage complexity, supply chain managers need to know its drivers or define appropriate management measures. However, managers can no longer manage SCC internally. In order to cope with this challenging issue and achieve overall benefits, it is necessary that the complete supply chain is involved in optimising supply chain processes. An aligned supply chain should ensure that supply chain partners benefit from cost savings. At the same time, supply chain processes should be agile to respond to market volatility, while also being cost-efficient to survive in the highly competitive world.
In this dissertation, three research cases are conducted with different focus areas whereby first drivers for internal and external SCC are explored in a single case study. In order to gain a representative overview of relevant drivers, not only interviews with top managers from a manufacturer are held but also with key managers from suppliers and customers. With the interviews held from the upstream to downstream supply chain, this part of the dissertation sheds light on topical SCC drivers and provides some hypotheses for managing detailed and dynamic SCC. With this case, an academic contribution is provided to better understand the relevance of SCC.
In a second step, another qualitative study addresses the requirements of a supply chain. The basis for this part is the triple-A supply chain of Hau Lee (2004), where he states from a theoretical perspective the prerequisites of a supply chain, namely agility, adaptability and alignment. In this dissertation, this approach is reviewed from a managerial perspective. It is analysed which key performance indicators of a firm are affected by the three aforementioned qualities. Finally, it is presented how agility, adaptability and alignment are linked together. In order to gain a common understanding, semi-structured interviews are conducted to extend literature through managerial experience.
In a third step, a quantitative simulation creating a discrete-event simulation model is provided to evaluate inventory and logistics costs’ effects in a company that faces significant SCC. The target is to align the supply chain by changing the existing distribution channel to direct delivery. The result shall demonstrate the financial benefit for the supply chain partners, as well as illustrating the conditions and risks when changing supply chain processes.
This dissertation shows that companies are increasingly faced by SCC. In order to respond flexibly to market volatility, supply chains must be agile to ensure that financial risk shall not alarm a company’s existence. Therefore, it is recommended to align the supply chain with a collaborative supply chain model.
This dissertation investigates different applications of data analytics in supply chain planning. In the last years, data analytics became more important, because of the increase of computational power and the larger availability of data. Data analytics is used in various domains to improve operations performance, increase customer satisfaction and revenues. However, both the research and the application of data analytics in supply chain management is still lacking behind other industries. We1 analyze the potential of data analytics in the field of supply chain planning in three exemplary fields: demand forecasting, partial defection prediction and price discrimination. In addition, we demonstrate how to deal with three common challenges in the field of data analytics: the manual effort for method selection and hyperparameter tuning, the difficult interpretability of machine learning methods and the risks associated with data collection through randomized experiments. In the first paper, we develop a method selection approach in the field of intermittent demand prediction. Our model combines high predictive performance with automation and calculation efficiency. Unlike common practice, the prediction method gets automatically chosen for each data set without any manual selection. Our results are stable across three different data sets that come from different sources but all contain intermittent demand time series. We showcase the impact of the proposed forecasting approach with a warehouse operation simulation. We thereby prove the financial benefit with empirical data. In the second paper, we deal with partial defection prediction in a business-tobusiness environment in the logistics industry. The predictions must combine predictive performance with interpretability and profit maximization. Our model uses a large variety of customer-based and time-series-based features to predict the probability of partial defection for each customer. We use a data permutation approach to make the best performing, black-box models interpretable. Furthermore, we use a profit assessment to identify the method that leads to the highest revenue through successful retention actions. In the third paper, we study price sensitivity prediction. We do not use any randomized experiments, because the risk of loosing customers through such experiments is too high. Thereby, we address the challenge of data availability
1The term “we” refers to the authors of the respective chapters as denoted at the beginning of each chapter. For the abstract, this refers to the authors of Faber and Spinler (2019a,b,c).
This dissertation investigates the value of customer behavior in supply chain management through the application of (big) data analytics in demand forecasting. The use of advanced analytics in supply chain management is not novel. However, the growing expansion of data volumes provides companies with new opportunities to optimize their supply chain. Despite the rising interest from both academia and practice and the recent increase in publications in this area, empirical insights are still limited. At the same time, changes in customer expectations towards instant product delivery require companies to rethink their supply chain, where accurate demand forecasts are often at the core of enabling efficient and flexible processes. This makes the development of demand prediction models that can be used in practice especially relevant. We1 analyze the use of customer behavior in demand forecasting in three separate research papers. Leveraging data from research partners in the online fashion and construction industry, we assess the potential of the developed prediction models in three areas of application in supply chain management, namely order fulfillment, order picking, and inventory planning. In the first paper, we develop a prediction model for anticipatory shipping in the fashion industry, which predicts customers’ online purchases with the aim of shipping products in advance, and subsequently minimizing delivery times. Using various forecasting methods and data on customers’ behavior on the website, we test if, and how early, it is possible to predict online purchases. Results indicate that customer purchases are, to a certain extent, predictable, but anticipatory shipping comes at a high cost due to wrongly sent products. The second paper assesses the extent to which clickstream data can improve forecast accuracy for fashion products. Specifically, we assess which clickstream variables are most suitable for predicting demand, and identify the products that benefit most from this. Results indicate that clickstream data is especially useful for forecasting medium- and certain intermittent-demand products. A simulation of order picking for these products shows that using clickstream data in the forecast substantially decreases picking times. The third paper investigates how sequential pattern mining can be used to determine products with correlated demand, and how to leverage this as an input into forecasting for a supplier in the construction industry. We find that sequential pattern mining may be beneficial when used in combination with traditional forecasting methods, and that support vector regression models seem especially suited to forecast intermittent-demand products. An application to inventory planning shows that our developed forecasting model might reduce the company’s costs of inventory holding and lost sales by up to 6.9%. Overall, our research highlights the value of using customer behavior to enhance demand forecasting and the benefit of using improved forecasts in various applications in supply chain management.
1Referring to the authors of the respective chapters as noted at the beginning of each chapter.