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Supply chain complexity
(2019)
Supply chain management (SCM) is known as a competitive strategy in today’s business. Through increasing product variety, structures and processes, managers struggle with an increase in supply chain complexity (SCC), which leads to a negative influence on a firm’s efficiency in terms of lead times, flexibility and costs. In order to manage complexity, supply chain managers need to know its drivers or define appropriate management measures. However, managers can no longer manage SCC internally. In order to cope with this challenging issue and achieve overall benefits, it is necessary that the complete supply chain is involved in optimising supply chain processes. An aligned supply chain should ensure that supply chain partners benefit from cost savings. At the same time, supply chain processes should be agile to respond to market volatility, while also being cost-efficient to survive in the highly competitive world.
In this dissertation, three research cases are conducted with different focus areas whereby first drivers for internal and external SCC are explored in a single case study. In order to gain a representative overview of relevant drivers, not only interviews with top managers from a manufacturer are held but also with key managers from suppliers and customers. With the interviews held from the upstream to downstream supply chain, this part of the dissertation sheds light on topical SCC drivers and provides some hypotheses for managing detailed and dynamic SCC. With this case, an academic contribution is provided to better understand the relevance of SCC.
In a second step, another qualitative study addresses the requirements of a supply chain. The basis for this part is the triple-A supply chain of Hau Lee (2004), where he states from a theoretical perspective the prerequisites of a supply chain, namely agility, adaptability and alignment. In this dissertation, this approach is reviewed from a managerial perspective. It is analysed which key performance indicators of a firm are affected by the three aforementioned qualities. Finally, it is presented how agility, adaptability and alignment are linked together. In order to gain a common understanding, semi-structured interviews are conducted to extend literature through managerial experience.
In a third step, a quantitative simulation creating a discrete-event simulation model is provided to evaluate inventory and logistics costs’ effects in a company that faces significant SCC. The target is to align the supply chain by changing the existing distribution channel to direct delivery. The result shall demonstrate the financial benefit for the supply chain partners, as well as illustrating the conditions and risks when changing supply chain processes.
This dissertation shows that companies are increasingly faced by SCC. In order to respond flexibly to market volatility, supply chains must be agile to ensure that financial risk shall not alarm a company’s existence. Therefore, it is recommended to align the supply chain with a collaborative supply chain model.
Transportation is the backbone of globalization and international trade. Moving goods over long distances enables companies to access new markets and consumers to buy products from other parts of the world. Global trade is particularly driven by sea freight due to low cost and air cargo owing to its high speed, making both transport modes key for many industries. Anticipating future developments in transportation remains a black box for many companies. The logistics sector is characterized by high price uncertainty, market volatility, and product complexity. Transport is often organized manually and only based on employees’ experience, making it prone to error. Recent trends in international trade further complicate companies’ decisionmaking. Trends include changes in global demand, particularly driven by growing wealth in Asian countries, leading to shifts in freight rates on major trade lanes. The risk of supply chain disruptions, such as delays of container vessels, has also been increasing in the last few years. More frequent extreme weather events caused by climate change and higher traffic on shipping routes make on-time arrivals more challenging than ever. Recent breakthroughs in research indicate that novel data analytics-based methods can help to increase transparency in transportation by supporting the decision-making of shipping players. It has become evident that machine learning enhances forecast accuracy, which could enable companies to reduce uncertainty in their logistics. In our first study (Chapter 2), we1 analyze the container shipping industry to predict delays of vessels. With a forecast accuracy of 77%, we identify important influencing factors for shipping delays. This primarily includes the time between ports, piracy risk, demographics, weather, traffic in maritime chokepoints, and port congestion. In our second study (Chapter 3), we present what methods need to be applied to predict spot rates in container shipping. With an accuracy of 89%, our forecasts support the decision-making of various shipping players in negotiating their transportation contracts. My dissertation journey then took me to the air cargo industry in our third study (Chapter 4). By assessing the predictability of long-term air freight rates, we show that machine learning improves forecasts, especially for trade lanes with volatile and complex price trends. As a result, we achieve an accuracy of 93%, enabling air carriers and freight forwarders to increase their operating profits by 30%. By proposing prediction solutions featuring high accuracy, robustness, and applicability in practice, this dissertation demonstrates that predictive analytics enhance transparency in transportation. It is our hope that more advanced technologies, such as machine learning, will play an increasingly important role in future decision-making on transportation.
1The term “we” in this dissertation always refers to the authors of Viellechner and Spinler (2020, 2021a,b,c)