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Hedging retail promotions
(2012)
The combined impact of changing global demand and supply dynamics, extensive trading and speculation as well as global recessionary fears, has led to an environment of unprecedented volatility in worldwide commodity markets. As a result, effective risk management has become an increasingly important topic on the agenda of top management in a broad range of industries. While practical evidence shows that successful firms integrate both operational decision making and financial hedging in a firm-wide, coordinated risk management strategy, this entails managerial challenges. On the one hand, quantifying a firm’s exposure to raw material cost risk necessitates a sound understanding of the stochastic commodity market dynamics. On the other hand, once the exposure to different sources of risk is understood, executives face an intricate optimization problem over their operational and financial decision variables with the ultimate goal to reduce profit variability, while maintaining attractive business opportunities.
In this thesis, the topic of operational and financial risk management is investigated from three different perspectives.
In Chapter 2, a four-factor maximal affine stochastic volatility model of commodity prices is developed, which is consistent with many stylized characteristics of storable commodity markets as well as the historical term structure of commodity futures and option prices. Based on this model, we provide new insights with respect to the structural dynamics of commodity markets and the pricing and hedging of commodity derivatives. As the stochastic model used to describe the uncertain evolution of commodity prices can have important implications also in the valuation and risk management of real assets, a realistic commodity price model is a prerequisite for the integrated risk management models outlined in the subsequent chapters of this dissertation.
Given the previously developed intuition for commodity market dynamics, we model the integrated operational and financial risk management problem of a stylized, single-product industrial firm in Chapter 3. The firm faces risk in the price of commodity inputs and price sensitive, stochastic demand. Within this setting, the firm seeks to maximize inter-temporal utility under downside risk aversion over a multi-period time horizon by dynamically choosing physical procurement volumes, unit selling prices, and a futures hedge. We provide a flexible, simulation-based optimization algorithm, which allows us to solve the firm’s decision problem under realistic, multi-factor commodity price dynamics involving uncertainty in the interest rate and convenience yield as well as stochastic volatility. Based on this model, we characterize the firm’s optimal operating policy and investigate a range of topics including: (a) the value of managerial flexibility and the economic cost of restrictive supply contracts; (b) the importance of accounting for the stochastic nature of costs, interest rates, convenience yields, and volatility in risk management; (c) parameter and estimation risk; (d) the impact of risk aversion and hedging on the distribution of cash flows; and (e) the sensitivity of expected performance to key input parameters.
As opposed to the case of a single-product firm, integrated procurement risk management in a large, multi-divisional organization does not only require the above mentioned cross-functional coordination between, for example, the purchasing, sales, and finance department but also involves a cross-divisional coordination of actions in order to effectively target the firm-wide net risk exposure. To capture the specific aspects of integrated risk management in this type of setting, we extend the above model to a two-product firm in Chapter 4. Within this model, each of the two divisions are subject to cost and demand risk, which can be respectively correlated. Moreover, we allow for dynamic cross-selling to capture the potential complementarity/substitutability of items. The firm has access to futures, call, and put options associated with each of the commodity input markets for financial hedging. Under an intertemporal mean-variance utility function, we are able to provide analytic solutions to the firm’s dynamic procurement, pricing, and financial hedging problem. Based on a complementary numerical study, we analyze the impact of risk correlations and unilateral changes in the market environment of one division on the entire firm. Moreover, we discuss the impact of hedging and risk aversion on optimal policy and assess the effectiveness of different operational and financial hedging strategies for risk reduction.
In this thesis, we(1) use operations research methods to provide insights into three areas associated with health care operations management. In Chapter 2, we use a discreteevent supply chain simulation to asses if coordination among partners is beneficial in a supply chain with the characteristics of the German pharmaceutical market. We find that the greatest cost savings and service levels could be achieved through a highly integrated collaboration although most of its impact could already be achieved through sharing point-of-sales demand information. Results suggest that coordination is most beneficial in situations where product shelf life is short and demand variation is high.
In Chapter 3 we consider quality-of-life maximizing sequences of prophylactic surgeries for female carriers of a BRCA1/2 genetic mutation, who face a significantly elevated breast and ovarian cancer risk. Using a Markov Decision Process model, we determine the optimal surgery sequence that maximizes the carrier’s expected lifetime qualityadjusted life years (QALYs). Baseline results demonstrate that a QALY-maximizing sequence recommends a bilateral mastectomy between ages 30 and 60 and bilateral salpingo-oophorectomy after age 40 for BRCA1 carriers. Surgeries are recommended later for BRCA2 carriers, as their cancer risk is lower. The model’s structural properties show that when one surgery has already been completed, there exists an optimal control limit after which performing the other surgery is always QALY-maximizing.
In Chapter 4, we develop a two-stage model for optimizing when and where to assign Ebola treatment unit (ETU) beds—across geographic regions—during an infectious disease outbreak’s early phase. The first stage includes a dynamic transmission model that forecasts occurrence of new cases at the regional level, thus capturing connectivity among regions; in this stage we introduce a coefficient for behavioral adaptation to changing epidemic conditions. The second stage includes two approaches to efficiently allocate intervention resources across affected regions. Such an allocation could have prevented up to 3,434 infections over an 18-week period during the 2014 Ebola outbreak in West Africa, a 58% improvement compared with the actual allocation.
(1) In Chapter 2, 3, and 4, the term ’we’ refers to the authors of Nohdurft & Spinler (2016), Nohdurft et al. (2016a), and Nohdurft et al. (2016b), respectively.
This dissertation investigates capacity and technology choice decisions in maritime container shipping under demand and regulatory uncertainty. In an introductory overview, we discuss the industry and the challenges that complicate investment decisions in shipping: e. g., the multitude of decisions, market volatility, excess capacities and the trend of new environmental regulation. Real option valuation methods can account for strategic options and the uncertainties in capacity decisions in shipping. To assess the impact of chartering on maritime investment, we analyze investment and charter options individually in a continuous-time model. We combine both in a discrete-time approach taking into account key features of the industry: investment with time to build, divestment, chartering, an endogenous charter rate, layup, and demand uncertainty. While we find demand volatility to increase optimal capacities if only investment with time to build is possible, chartering reduces this effect. It adds value to the overall project, should be mainly applied to compensate unexpected capacity shortages and needs to be considered in decision-making. Uncertainty about future eco-regulation is a further challenge for the industry. In an approximate dynamic programming model extension, we account for a stochastic introduction of operating cost-increasing regulation to assess optimal capacity choice under regulatory uncertainty. Regulation can allow for grandfathering, affecting only newly acquired vessels. We find uncertainty about future regulation with grandfathering to induce heavy up-front investment to secure a low cost base even in regulated markets. Such uncertainty may increase excess capacities and industry emissions. Uncertainty without grandfathering, however, reduces overall investment and emissions. In this case, the market may contract as investors resort to chartering until uncertainty is resolved. To also assess technology choice in light of uncertain future regulation, we develop a two-phase regime-switching model. We derive analytical solutions and study the effects of regulatory uncertainty on technology choice in a numerical extension that relaxes restrictive assumptions. We find that such uncertainty can increase optimal capacities and that a single-technology strategy is preferable over a fleet of mixed technologies in most cases. We further extend the model and compare the effectiveness of two different regimes—an emissions cap and an emissions tax. Results suggest that an emissions cap is more effective at reducing overall emissions while a tax causes lower regulation cost. The regime choice also determines the optimal technological fleet composition. The main implication is that chartering and regulatory uncertainty have a strong effect on optimal investment in shipping and should be considered in project valuation. Further, regulatory uncertainty can lead to unintended investment behavior that undermines regulatory goals. Lastly, regulatory regimes are not equally effective/efficient in reducing the environmental footprint of shipping and constitute varying incentives for investing in eco-friendly technology.
This dissertation assesses investment decisions in container shipping. To understand the current state of the industry, key characteristics and challenges, such as overcapacity, eroding margins due to low freight rates, long investment lead times, and frequent changes in alliance structure are introduced.
The nature of the industry motivates the application of real options, hence a real options investment model in oligopolistic competition is presented. An analytic solution in continuous time as well as a dynamic programming solution in discrete time are derived. The model takes into account an endogenous price function, fuel-efficient investment, endogenous lead times, and endogenous price formation in the secondary vessel market. This allows to study the impact of competitive intensity, number of players, volatility, fuel-efficiency, lead time, and variable cost on optimal capacity. An investigation of optimal investment policies shows that strategic action increases firm value and strategic alliances might help alleviate some of the industry’s challenges.
Since the container shipping market is characterized by frequent alliance changes, the performance of the real options model in the context of a cooperative shipping game is assessed. Extending the coalition structure value concept it can be shown that, compared with discounted cash flow, the real options trigger performs better, especially in light of high competitive intensity and freight rate volatility while not exhibiting substantial disadvantages in other settings. A further assessment of a number of drivers for alliance instability finds that alliance complexity cost, freight rate volatility, and competitive intensity increase alliance changes.
To verify the investment approach, a characterization of the container freight rate is provided with an empirical Autoregressive Integrated Moving Average (ARIMA) model. It can be observed that the freight rate exhibits a negative relationship with capacity deployment; hence the oligopoly price function is confirmed. Based on the freight rate characterization, a back testing of the real options investment approach is provided. It shows that if players had applied the presented approach, capacities would have decreased and rates improved. A number of limitations of the real options approach are identified,
i.e. substantial impact of volatility expectation, potentially induced cyclicality from trigger approaches, and the timing impact of investment and divestment lead times.
The implications of this research are that strategic action in the container shipping industry is worthwhile and understanding the market specifics (such as competitive intensity, volatility, and freight rate characterization) is very important. Container carriers should add a real options approach to their investment toolkit and keep an eye on potential overcapacity. Finally, entering strategic alliances is suggested, but complexity should be avoided.
This dissertation integrates three papers on risk management in complex new product development projects (NPD) with an integrated perspective on the automotive industry. It seeks to provide a comprehensive access to the topic by highlighting the most relevant risk management aspects in NPD – processes and methods (chapter 2), organization and coordination (chapter 3) as well as culture and strategy (chapter 4).
The focus of chapter 2 lies on the identification and assessment of risks as the initial and most critical risk management steps. It illustrates the application of the analytic hierarchy process (AHP) method as an established multi-criteria decision analysis method to create transparency on the overall risk position of a selected highly complex NPD in the automotive industry. Chapter 2 confirms the AHP method as a suitable approach for stronger preventive risk management in complex NPD with stakeholders with conflicting functional perspectives. This sets the stage for chapter 3 and a subsequent consideration of organization and coordination.
Chapter 3 considers an issue of organization and coordination in complex NPD that is mainly based on the fact that the involved stakeholders have individual targets and rely on concurrent processes. The selected automotive industry example illustrates the resulting managerial challenge of balancing the overall NPD requirements such as product characteristics and development lead time (system perspective) and the targets of single stakeholders in NPD (individual perspective). The NK model as an important setting for search builds the methodical basis to solve this issue and results in optimized organizational and coordination setups.
The implications on risk management in complex NPD as a result of newly emerging NPD types in the automotive industry are subject to chapter 4. These implications are in line with profound industry changes that include changes in the requirements of customers and markets. Chapter 4 uses complexity theory and deploys the lens of complex adaptive systems (CAS) to NPD to outline the emerging NPD types and their implications on risk framing activities. An extended risk framework is derived as basis that addresses the cultural and strategic shift in the automotive industry with regard to managing risk in emerging NPD types.
This dissertation assesses the characteristics and viability of the emerging longhaul Low Cost Carriers (LCCs). In particular, the aim is to understand their business model, evaluate the cost and revenue performance, and investigate its impact on other carriers. Existing academic literature is inconclusive about characteristics and viability of the business model. To validate its defining characteristics, 37 airlines flying on North Atlantic routes are clustered using Principal Component Analysis (PCA) and Hierarchical Cluster Analysis (HCA) along a newly constructed long-haul airline business model framework. To contribute to the evaluation of business model viability, cost differences between clusters are uncovered followed by a discussion of their sustainability. Key findings include the characterization of the emerging long-haul LCC business model and its significant differences from Full-Service Network Carrier (FSNC) and leisure carrier models. On a cluster average, 33% lower unit costs compared to FSNCs are identified, of which 24 percentage points are evaluated as sustainable. As these cost advantages over FSNCs are smaller compared to the original savings of short-/medium-haul LCCs, revenue competitiveness on the longhaul becomes more critical. To assess long-haul revenue performance, a new metric for benchmarking the revenue per equivalent flight capacity is defined. Subsequently, a revenue model combining traffic, fare, load factor, and seat data from the North Atlantic is developed to determine the revenue per flight capacity across a sample of city-pairs. The results show that LCCs earn revenue per flight capacity comparable to FSNCs on shorter long-haul routes. Key factors to compensate lower direct yields are fewer low-yield connecting passengers, sales of ancillary services, higher load factors, and significantly more passengers per aircraft. Long-haul LCC market impact, and in particular their impact on incumbents’ fare levels, has not yet been assessed and short-/medium-haul LCC-related findings cannot be readily applied. To evaluate the impact of long-haul LCC presence on the incumbents’ pricing, a stylized analytical model is proposed for hypotheses development. Subsequently, Two-Steps Least Squares (2SLS) regressions with Instrumental Variables (IVs) are performed, distinguishing between economy, premium economy, and business classes, based on a sample of North Atlantic routes. Confirming the first hypothesis, LCC presence reduces incumbents’ long-haul economy and premium economy fares by -10% and -13%, respectively, ceteris paribus. LCC presence, however, does not significantly impact long-haul business class fare levels, confirming the second hypothesis. These findings are particularly relevant as the North Atlantic market represents to date one of the remaining profit pools for North American and European legacy carriers. The findings of this research implicate that the long-haul LCC model is economically viable, at least on trunk routes with high demand. FSNC management should be aware of the rising competition and fare impact on North Atlantic routes. Potential reactions could include the de-bundling of entry fares with the option of ancillary sales even on long-haul routes, a re-evaluation of the revenue impact of low-yield connecting passengers, a focus on premium passengers, and a continuous reduction of operating costs.