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Innovations have become essential drivers of success for companies in most industries. However, innovative efforts often fail due to a lack of internal support. Past research has shown that internal resistance arises when employees perceive innovations as threatening the core of the organization, its identity. How employees can be led to identify with much innovations has remained largely unsolved. Drawing on organizational psychology, this study proposes a new conceptual framework which includes an in-depth understanding of employee identification with innovations, its identity-related antecedents and its consequences. The framework is tested by means of large-scale empirical studies among more than 150 members of a leading healthcare organization. Results indicate that the proposed framework has high explanatory power for employee identification with innovations, employee behaviours and the innovations’ success in the market. Based on these results, an innovation-identity toolkit is derived which enables executives to systematically pursue identification management and integrate it into their innovation management practice. Accordingly, the present book is relevant for both academics and managers in the fields of organizational behaviour and innovation management.
Past research has identified innovation portfolio management as a key success factor for a firm’s new product development process. However, the relevant literature falls short in considering the strategic scope of innovation portfolio decision-making. To take a first step in this direction, Marcel Coulon defines the construct of ‘portfolio orientation’ as a strategic orientation. He develops a conceptual framework to identify performance effects of portfolio-oriented decision-making for new product development programs. Based on data of more than 200 German companies, he presents three papers. First, he addresses contingencies for portfolio orientation effectiveness to help understand interactions of formal innovation management with new product development issues inside and outside firm boundaries. Second, he identifies best performing portfolio types for specific levels of portfolio management formalization. Third, a variety of antecedents and their impact on a firm’s portfolio orientation are presented. Accordingly, the book is equally relevant for practitioners and academics in the fields of research and development management and innovation management, as well as strategic marketing management.
Past research has identified that innovation portfolio management is about efficiently managing the right innovation portfolio projects. However, the relevant literature has fairly unobserved decision processes which help to maximize the value of the entire innovation portfolio. This work analyzed decision procedures within the context of innovation portfolio management; especially, the project go/stop-decision processes. Founded on a theoretical basis two decision making experiments were developed and a distinct set of hypotheses by two large-scale experimental studies were tested.
The present work is aimed at making a valuable contribution to conceptual research about decision making in the context of innovation portfolio management, and the experimental based research field. The results of these studies help to get a detailed understanding of the decision making processes and may lead to a better understanding of project management within an innovation portfolio by firms and by decision makers in general.