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Research on motivation may be alive and vital, but it is highly fragmented. This thesis discusses the most prevalent motivation theories and compares their ideas and concepts to introduce two new fields of research in this area: neurology and cardiology. The next era of motivation research will conflate concepts derived from behavioral approaches with organic substructure and elevate our understanding of motivation. A sound understanding of motivation allows organizational scholars to solve the motivational problem in the context of the organizational problem. To make proper use of promising novel insights in organizational contexts, we will revisit the current state of performance evaluation and their ability to coordinate and motivate individuals. By reconsidering how rewards crowd out intrinsic motivation via complex moods, and how superior intrinsic motivation increases performance compared to extrinsic motivation, this thesis introduces the motivation-potential model of feedback. Using a case study on a feedback-based management control system at a European e-commerce company based in Germany, we test how self-determination theory could be expanded by neurological concepts and quantitatively applied to design performance evaluation systems under the consideration of the motivation-potential model of feedback. In its entirety, this thesis attempts to build common ground for the future of motivation research and provides in-depth examples of theorization upon the aggregation of the field of research, as well as practical application and execution.
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