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Building the digital branch
(2009)
Future oriented libraries can make use of the current start-up trend. An orientation towards new and unorthodox target groups can lead to an enhanced extension of demand and can emphasize the status of libraries. The library of the WHU – Otto Beisheim School of Management is considering to involve a new target group, start-up founders amongst their alumni. To that end, a survey was carried out and evaluated in cooperation with the Institute of Information Science at the TH Köln – University of Applied Sciences in form of a bachelor thesis, which this article is based upon. Here, a structured pre-analysis tries to determine the demand of this specific target group (founders) and develops a concept to serve the demand of this target group specifically. The example of the case study illustrates a method for target groups specific information demand and also checks the consequences for libraries and their services who venture out of their regular clientele.
Guide to reference
(2014)
ISO 2789:2013 specifies rules for the library and information services community on the collection and reporting of statistics:
for the purposes of international reporting;
to ensure conformity between countries for those statistical measures that are frequently used by library managers, but do not qualify for international reporting;
to encourage good practice in the use of statistics for the management of library and information services.