Refine
Year of publication
- 2019 (1) (show_all)
Document Type
- Article (1)
Language
- English (1) (show_all)
Has Fulltext
- yes (1)
Is part of the Bibliography
- no (1)
Keywords
- Bibliothek (1)
- Case study (1)
- Fallstudie (1)
- Founder (1)
- Information need (1)
- Informationsbedürfnis (1)
- Library (1)
- Start-up enterprise (1)
- Start-up-Unternehmen (1)
- University (1)
- Universität (1)
- Unternehmensgründer (1)
- WHU - Otto Beisheim School of Management (1)
Institute
- WHU Library (1) (show_all)
Future oriented libraries can make use of the current start-up trend. An orientation towards new and unorthodox target groups can lead to an enhanced extension of demand and can emphasize the status of libraries. The library of the WHU – Otto Beisheim School of Management is considering to involve a new target group, start-up founders amongst their alumni. To that end, a survey was carried out and evaluated in cooperation with the Institute of Information Science at the TH Köln – University of Applied Sciences in form of a bachelor thesis, which this article is based upon. Here, a structured pre-analysis tries to determine the demand of this specific target group (founders) and develops a concept to serve the demand of this target group specifically. The example of the case study illustrates a method for target groups specific information demand and also checks the consequences for libraries and their services who venture out of their regular clientele.