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Huang, Modan
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Stich, Alexander
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2019 (2)
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Doctoral Thesis
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Chair of Services Marketing
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Otto Beisheim Endowed Chair of Marketing and Commerce
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Perceived product newness from the consumerĀ“s perspective
(2019)
Huang, Modan
Corporate social irresponsibility and consumers' psychological conflicts
(2019)
Stich, Alexander
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