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Author
Huang, Modan
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Päffgen, Caroline
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Schmidt, Sascha L.
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Schreyer, Dominik
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Stich, Alexander
(1)
Year of publication
2019
(2)
2017
(1)
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Doctoral Thesis
(2)
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(1)
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English (3)
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Is part of the Bibliography
no
(3)
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Consumer (3)
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Institute
Center for Sports and Management
(1)
Chair of Services Marketing
(1)
Otto Beisheim Endowed Chair of Marketing and Commerce
(1)
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Title
Title
Author
Author
Perceived product newness from the consumer´s perspective
(2019)
Huang, Modan
Corporate social irresponsibility and consumers' psychological conflicts
(2019)
Stich, Alexander
Dancing with the dragon
(2017)
Schmidt, Sascha L.
;
Schreyer, Dominik
;
Päffgen, Caroline
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