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Workshop Copyright
(2018)
Urheberrecht
(2018)
The Veblen effect revisited
(2018)
This dissertation assesses the characteristics and viability of the emerging longhaul Low Cost Carriers (LCCs). In particular, the aim is to understand their business model, evaluate the cost and revenue performance, and investigate its impact on other carriers. Existing academic literature is inconclusive about characteristics and viability of the business model. To validate its defining characteristics, 37 airlines flying on North Atlantic routes are clustered using Principal Component Analysis (PCA) and Hierarchical Cluster Analysis (HCA) along a newly constructed long-haul airline business model framework. To contribute to the evaluation of business model viability, cost differences between clusters are uncovered followed by a discussion of their sustainability. Key findings include the characterization of the emerging long-haul LCC business model and its significant differences from Full-Service Network Carrier (FSNC) and leisure carrier models. On a cluster average, 33% lower unit costs compared to FSNCs are identified, of which 24 percentage points are evaluated as sustainable. As these cost advantages over FSNCs are smaller compared to the original savings of short-/medium-haul LCCs, revenue competitiveness on the longhaul becomes more critical. To assess long-haul revenue performance, a new metric for benchmarking the revenue per equivalent flight capacity is defined. Subsequently, a revenue model combining traffic, fare, load factor, and seat data from the North Atlantic is developed to determine the revenue per flight capacity across a sample of city-pairs. The results show that LCCs earn revenue per flight capacity comparable to FSNCs on shorter long-haul routes. Key factors to compensate lower direct yields are fewer low-yield connecting passengers, sales of ancillary services, higher load factors, and significantly more passengers per aircraft. Long-haul LCC market impact, and in particular their impact on incumbents’ fare levels, has not yet been assessed and short-/medium-haul LCC-related findings cannot be readily applied. To evaluate the impact of long-haul LCC presence on the incumbents’ pricing, a stylized analytical model is proposed for hypotheses development. Subsequently, Two-Steps Least Squares (2SLS) regressions with Instrumental Variables (IVs) are performed, distinguishing between economy, premium economy, and business classes, based on a sample of North Atlantic routes. Confirming the first hypothesis, LCC presence reduces incumbents’ long-haul economy and premium economy fares by -10% and -13%, respectively, ceteris paribus. LCC presence, however, does not significantly impact long-haul business class fare levels, confirming the second hypothesis. These findings are particularly relevant as the North Atlantic market represents to date one of the remaining profit pools for North American and European legacy carriers. The findings of this research implicate that the long-haul LCC model is economically viable, at least on trunk routes with high demand. FSNC management should be aware of the rising competition and fare impact on North Atlantic routes. Potential reactions could include the de-bundling of entry fares with the option of ancillary sales even on long-haul routes, a re-evaluation of the revenue impact of low-yield connecting passengers, a focus on premium passengers, and a continuous reduction of operating costs.
This dissertation integrates three papers on risk management in complex new product development projects (NPD) with an integrated perspective on the automotive industry. It seeks to provide a comprehensive access to the topic by highlighting the most relevant risk management aspects in NPD – processes and methods (chapter 2), organization and coordination (chapter 3) as well as culture and strategy (chapter 4).
The focus of chapter 2 lies on the identification and assessment of risks as the initial and most critical risk management steps. It illustrates the application of the analytic hierarchy process (AHP) method as an established multi-criteria decision analysis method to create transparency on the overall risk position of a selected highly complex NPD in the automotive industry. Chapter 2 confirms the AHP method as a suitable approach for stronger preventive risk management in complex NPD with stakeholders with conflicting functional perspectives. This sets the stage for chapter 3 and a subsequent consideration of organization and coordination.
Chapter 3 considers an issue of organization and coordination in complex NPD that is mainly based on the fact that the involved stakeholders have individual targets and rely on concurrent processes. The selected automotive industry example illustrates the resulting managerial challenge of balancing the overall NPD requirements such as product characteristics and development lead time (system perspective) and the targets of single stakeholders in NPD (individual perspective). The NK model as an important setting for search builds the methodical basis to solve this issue and results in optimized organizational and coordination setups.
The implications on risk management in complex NPD as a result of newly emerging NPD types in the automotive industry are subject to chapter 4. These implications are in line with profound industry changes that include changes in the requirements of customers and markets. Chapter 4 uses complexity theory and deploys the lens of complex adaptive systems (CAS) to NPD to outline the emerging NPD types and their implications on risk framing activities. An extended risk framework is derived as basis that addresses the cultural and strategic shift in the automotive industry with regard to managing risk in emerging NPD types.
Risiko in Firma und Familie
(2018)