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Author
Huang, Modan
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Müller, Wolfgang
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Niederhofer, Maximilian
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Schmutzler, Alexander René
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Year of publication
2019
(1)
2015
(1)
2006
(1)
1993
(1)
Document Type
Doctoral Thesis
(3)
Working Paper
(1)
Language
English
(3)
German
(1)
Has Fulltext
yes
(4)
Is part of the Bibliography
no
(4)
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Marketing (4)
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Institute
Chair of Sales Management and Business-to-Business Marketing
(1)
Chair of Technology and Innovation Management
(1)
Lehrstuhl für BWL, insbesondere Marketing und Handel – Otto Beisheim-Stiftungslehrstuhl –
(1)
Otto Beisheim Endowed Chair of Marketing and Commerce
(1)
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Title
Title
Author
Author
Perceived product newness from the consumer´s perspective
(2019)
Huang, Modan
Konzeptionelle Grundlagen des integrativen Dienstleistungsmarketing
(1993)
Müller, Wolfgang
FMCG marketing and sales
(2015)
Schmutzler, Alexander René
Antecedents of marketing performance in recession
(2006)
Niederhofer, Maximilian
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