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Author
Niederhofer, Maximilian (1)
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Year of publication
2006
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Document Type
Doctoral Thesis
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Language
English (1)
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Keywords
Entwicklung
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Leistungsbilanz
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Marketing
(1)
Rezession
(1)
Institute
Chair of Technology and Innovation Management
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Antecedents of marketing performance in recession
(2006)
Niederhofer, Maximilian
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