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In this competitive world, a company has to keep evolving – either by expansion and/or by diversification. Particularly looking at the sporting industry, the former nowadays is a necessity. With a market size of USD 60bn, the global sporting goods market is growing rapidly. Every company in the industry has to be agile to avoid being disrupted. The acquisition of Amer Sports by Anta Sports reflects this line of thought. Founded three decades ago as a low-cost manufacturer for global brands, Anta is now aiming to rival Adidas and Nike with its planned USD 6.3bn takeover.